Red Bean Home And Suning.Com Released A New Red Bean Paste.

Ali took the lead in the development of Tencent. The online dividend was gradually reduced, and the Internet giants were aiming at the line.

At the same time, along with the increasing cost of electricity supplier operation and the gradual increase of consumers' experience demands, online retailers are also actively trying to combine the traditional offline retail mode through various ways in recent years, and the positive pformation and innovation ability of the retail industry has been stimulated.

New vitality.

On the afternoon of August 10th,

Suning.com launched the 2018 new product of red bean paste, which will be sold on suning.com's platform with new products.

Traditional industries collide with e-commerce platform, open tradition

A new chapter in pition.

Costumes Limited is one of the 13th largest subsidiaries of the red bean group.

Has strong design and research capabilities, with weaving, dyeing and finishing, clothing and other internal matching one-stop industrial chain advantages.

Over the years, red bean has made great efforts to become a fabric expert, insisting on the positioning of "high quality parity", serving the masses of consumers, creating "national underwear", creating new categories of functional underwear, and being awarded the "comfort fabric advocate" and other honors.

From 2008 to 2018, red bean home constantly seeking pformation and upgrading, from the line to Tmall, Jingdong, vip.com and other electronic business platform, remarkable results.

This strong alliance with Suning opened a new chapter in pformation and upgrading.

User thinking is the key to burst cotton candy.

According to Zhang Hao, the brand Department of red bean home company, since 2013, red bean has been digging up consumer demand through big data like WeChat and other big data. It is concluded that for young people, the main pain point of not wearing autumn clothes and trousers is to be overstaffed. Therefore, this lightweight underwear with only 190g is introduced. The thickness of single layer fabric is only 0.04cm, hitting the user's pain spot directly.

In addition to frivolity, this "cotton candy" underwear is featured with high-quality long staple cotton, cotton fiber up to 38-40mm, absorbent, soft and smooth to achieve comfort.

In order to enhance softness, red bean home design department carefully selected lentien modle from Austria.

From Austria beech, its softness is 1.2 times that of ordinary cotton.

Modal plus 32 knitting technology, high density, high density, soft but not easy to deformation.

Such products caused a lively response to the red powder at the event site.

Embrace the new retail apparel industry and upgrade it again.

At the event, Gu Ling, President of sunning department store, a strategic partner of red bean, said that Suning's current clothing brand support policy strategy is aimed at combining high-quality suppliers, creating a relaxed marketing environment and good supporting policies to promote the pformation and development of traditional industries.

The red bean group, as an excellent national brand, has always maintained good interaction and cooperation with Suning. In June this year, the two sides reached a strategic cooperation. The "red bean paste" selection was released in suning.com, which is a landing and exhibition of the strategic cooperation between the two sides.

The future Suning group and the red bean group will also work hand in hand to bring consumers a more quality, more convenient and more intelligent shopping experience.

With the rapid development of China's economy and the rapid growth of residents' income, the demand for underwear has gradually increased from the basic functional requirements of style, fabric and process quality to the high level demand for attribution and emotional value. More and more attention has been paid to the humanistic care and brand value of underwear, and the experience of consumption process has been paid attention to.

Red beans are used as traditional costumes.

The benchmarking enterprise, through the user thinking development of new products, combined with the Internet business platform launched a burst of funds, continuous pformation and upgrading, the future can be expected.