Ma Yun: How To Carry Out The New Retail Strategy?

According to the world clothing and shoe net, financial media is the most closely watched.

One of the media has long been concerned about the rapid development of Alibaba in the world.

Financial media often make some comments on Alibaba that surprised American investors. After the announcement of Ali's earnings in November this year, the financial media concluded that Alibaba is using its achievements to crush American technology giants, and that China's consumption power will take off to further promote the development of Alibaba.

After the news of Alibaba's stake in Gao Xin retail came out.

An interview with Ma Yun in September has attracted people's attention again.

Before the 18th anniversary annual meeting of Alibaba, Ma accepted an exclusive interview.

In this interview, in fact, it has foreshadowed the following actions of Alibaba: from big data to

And then to the movements of globalization.

But at that time, more attention was paid to the annual meeting of Alibaba, which did not capture the information given by Ma Yun in the talks.

Now, looking back at what Mr. Ma told reporters at the Alibaba's 18th anniversary annual meeting, he can still read many thought-provoking messages and predict Alibaba's next move.

Ma Yun interview scenes

New retail - New Long March to change thinking and embrace change

2017 is the "new year of retail sales" of Alibaba. From the perspective of outsiders, the whole Alibaba group has all invested in the battle of "new retail", which is a battle without enemy.

If not, it must be the existing retail model in the consumer's thinking, and the cognitive difference between the form of the future retail that Ma Yun sees.

This is also a good explanation of Alibaba's next series of actions: stake in Gao Xin retail, accelerate the integration of offline new retail line.

At the same time, in Tmall double 11, the world shows many possibilities of new retail: blending virtual and reality, shopping and entertainment.

Cai Chongxin, co-founder of Alibaba, said in an interview that Alibaba may not have to own a retail store, but it can help pform the traditional retail industry to embrace digital change.

Yintai and Suning are the best examples.

It seems that the Gao Xin retailing that shocked the world is just beginning. In the future, Alibaba will surely have more ways to pform traditional retail businesses.

Cloud computing and big data twenty-first Century oil

Cloud computing and big data are also one of the future plans of Alibaba and Ma Yun.

According to Ma's words, "although I don't know how to make profits from big data", in the latest report of the second quarter of fiscal year 2018, cloud computing continues to maintain nearly double high growth.

Ma Yun said in an interview: 9 years ago, Alibaba had decided to become a data company from an electric company.

"Since then, Alibaba has no longer called itself an e-commerce company."

According to Mr Ma, data in twenty-first Century will be like the oil of the last century. "Nobody cares what oil can do at the beginning," but then it will become a valuable thing.

In the whole month after Ma's interview, Alibaba announced that it would invest more than 100 billion yuan in R & D funds in the next three years for basic scientific research and subversive technology innovation.

At the same time, the Damour Institute was set up, and laboratories were set up in 7 cities around the world to carry out experiments in these fields.

Video clip of Ma Yun's interview

Global electricity supplier infrastructure rather than Alibaba itself

"I have said many times inside the Alibaba that Alibaba is not going global from China," he said. "We are going to have the infrastructure of a global electricity supplier".

Ma Yun's remarks in the interview are more difficult to understand.

But after that, what Ma Yun painted in the world did show the rapid progress of Alibaba on eWTP, which surprised many people.

Just 2 months after the interview, Alibaba and Malaysia formally launched eWTP (World).

Ma Yun and Prime Minister Naguib of Malaysia attended the opening ceremony.

As Ma said, Alibaba is not doing global Alibaba, but globalization infrastructure - online payment, logistics, cloud computing.

The information of investment is hidden in many public speeches.

Alibaba's stock price has increased by more than 20 US dollars since Ma Yun's interview.

Do you know what to do next?

Alibaba group's acquisition and investment category

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