Wang Tao: The Design Director Is Also The Marketing Director.

"This is not part of my enjoyment, but it is very important. We must calculate the cost well before we can better position ourselves in the market. "What about design?" she thought. "Generally, I choose to design at weekends. Honestly, if I put it in design, I might not even have 10% of my time. "

It is easy to see from broadcast: the works of Wang Taozhen are not interested in being the spokesperson of style. Her design is just as practical as her own, combined with the current trend and caters to the needs of the market. "Broadcast: sowing is not a luxury brand on the top. It is very close to the people and has its own characteristics. I don't think it is shameful to read the market and meet the needs of customers. She pays attention to change and transforms the international popular language into oriental aesthetics. "Some popular styles are not suitable for Orientals. Our bodies, complexion, movements and details are different. We need designers to grasp them again."

Wang Tao used the concept of "quantity" as the theme of the 2015 spring and summer series. This quantity has nothing to do with popularity, but to explore the relationship between fabric and profile volume, trying to use clothing to adjust the perceived proportion of the wearer, such as the width of the profile, the length of the trouser leg, and the size of the printing.

For Wang Tao, costume design is like a "quantity game". Fabric, profile, color, detail, different "quantity" increase or decrease is a symbol of change. "The silk with pendant feeling is designed with a small outline. It is a small" quantity "that shows feminine tenderness. The new type of fabric that is easy to shape and the tailoring of the oversize profile is a reflection of "big volume", which changes the proportion of the wearer's figure. For example, she said, "how much" quantity "will be smart, I want to explore. For example, what kind of location should house lizard put on the screen, so that people can have more reverie for the sensitive area of women.

Wang Tao used the concept of "quantity" as the theme of the 2015 spring and summer series. This quantity has nothing to do with popularity, but to explore the relationship between fabric and profile volume, trying to use clothing to adjust the perceived proportion of the wearer, such as the width of the profile, the length of the trouser leg, the position and size of the printing.

　　 Wang Tao Join broadcast: before sowing, brand I had a burst of fresh pastoral style. At that time, Lv Yan, a supermodel, was wearing a white vest and a commercials with a big goose. By the time of 2002 years, with the development of the market, the limitations of "pastoral style" were gradually exposed. Small and fresh elements such as broken flowers, knitting, lace, lace and so on limited the age of the wearer, and easily became the explosive money, but it was also easy to be eliminated, and the total sales volume of the brand began to slip down.

After joining Wang Tao, he repositioned the brand. "I just came back from Europe. I think there must be some elements of urbanization and internationalization when we want to develop. customer Objection. Luckily, the first batch of products we sold after "transformation" sold well. Wang Tao added the internationally popular rectangular shape and box shape on the profile of the dress, and rejected some of the overly pink and tender colors. On the basis of the classic black and white ash, he added more stable camel and khaki colors, so that the style of broadcast sowing from a fresh girl to a sensible wind with oriental charm. The combination of cardigan and sling's commuter dress has won many guests' hearts.

Today, Wang Tao is still using a little "quantity" to make the brand constantly changing. She seems to be very clear that the so-called Oriental complex and the Western avant-garde can be reorganized with the design thought of "quantity". Broadcast: under her leadership, she has developed from a brand with only 100 stores to nearly 800 stores and shopping malls in the country. "I want to make something known about Chinese design." Wang Tao did.