Entrepreneurs Should Not Be Allowed To Choose Clothes When Joining The Brand.

First of all, before choosing to join the brand, first understand the general situation of the local clothing market, including the level of people's consumption, the acceptable price of the products, the situation of the merchants in the surrounding business circle, avoid the competitive brand series, distinguish the consumer groups, decide to join the brand of men's wear, women's wear or children's wear, and plan the amount of money invested.

When all these decisions are clear, the brand scope of the franchise can be reduced to a certain extent, so that the brand selected can get twice the result with half the effort and increase the success rate.

It is the design concept and popular interest expressed by the product.

The style of the product is divided into the mainstream style and the tributary style.

The mainstream style is of high popularity and low fashion. It is the leading product of the market. The tributary style is suitable for consumers who are very popular. They are often the precursors of fashion.

Generally speaking, the mainstream styles include: city style, country style, romantic style, rigorous style, simple style, traditional style, avant-garde style, classic style, etc. the tributaries include: market style, military police style, national style, variant style, etc.

Style positioning enables operators to determine whether the number of target customers is sufficient, whether the price of the product is competitive, and whether it meets the local consumers.

And so on.

Generally speaking, clothing affiliate headquarters charges three kinds of fees for franchisees, including franchise, royalty and deposit.

The so-called "joining in gold" refers to the expenses paid by the Department to the headquarters when the shop opens before the shop opens, and the so-called royalty refers to the trademark used by the franchisee to use the headquarters and the cost paid to the headquarters by the goodwill, which is usually collected in the form of annual payment, quarterly payment or monthly payment. The guarantee fee refers to the fee charged by the headquarters to ensure that the franchisee will perform the contract or guarantee the loan.

Joining the gold can not be returned after signing the contract, so the franchisee will have to compare the three goods before signing the contract.

The best way to pay a month is to pay the royalty. It is best not to issue several checks at the same time, so as to avoid the termination of the franchise.

The guaranteed amount is less guaranteed to the franchisee.

commonly

Joining the headquarters will ask the franchisee to purchase goods with headquarters and not to purchase privately, which is often the most controversial place between headquarters and franchisees.

Because franchisees often complain about the high supply price of headquarters, but in order to meet the consistency of the quality of the chain system, the headquarters must ask the franchisees to purchase from headquarters.

Therefore, the franchisee can ask the clothing to join the headquarters to provide the headquarters supply price list at the time of signing the contract. If the supply price deviates from the market demand, the product must be replenishment.