Daphne Closed 85 Stores In The First Half Year

Daphne announced its core business index in the first half of the year, and the number of sales points decreased by 85. As of June 30, 2014, the total sales point of the company was 6234.

In the first half of this year, Daphne Same store sales growth rate decreased 5.5% compared to the same period, the same quarter sales growth rate in the second quarter decreased 2.4%, compared with the first quarter of 9.5% has narrowed, but the performance decline is still difficult to reverse, forced. Guan Dian Stop loss.

Daphne's inventory clearance is continuing. In some places such as Shanghai, some Daphne products are sold at a sharp price cut, which makes their profit margins slide. In the second quarter of this year, the average selling price of Daphne was flat compared with the same period last year. The gross profit margin in the second quarter narrowed compared with that in the first quarter.

In addition, the pressure of operating costs plus staff costs also affects Daphne. Core brand The operating profit margin of the business.

In order to enhance its popularity, Daphne launched a new marketing campaign in June this year, with Korean actor Gianna Jun as the leading role. Daphne is expected to increase brand vitality and help increase shop pedestrian flow.

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The survey shows that, with the acceleration of consumption upgrading and the acceleration of urbanization, the consumption of clothing for urban residents in Shandong is growing at an annual rate of about 10%, and the market demand for home textile products is expanding.

Facing the current market changes, the problems existing in the textile and garment industry are more prominent. Xia Zhilin, President of Shandong Textile Association, believes that the long-term contradictions of Shandong's textile and garment industry, such as low level of industry, weak clothing design ability, and small brand influence, have not been well solved. New problems such as increased dependence on foreign materials and rising labor costs have gradually emerged. The overall competitiveness of the industry has been slow up, and accelerating transformation and upgrading has become a real and urgent task.

The output value of clothing industry and textile industry in Shandong is only 0.27: 1, while Guangdong is 1.25: 1. In this year's report on the work of the government, Guo Shuqing once suggested that we should jointly explore the issue of whether the cloth that can be widely spread can be turned into clothing, interior decoration and handicrafts.

Most importantly, changes in the global textile and garment industry have gone beyond people's imagination. With the acceleration of industrial upgrading, the current spinning, weaving and selling are quite different from the original ones. The pollution of printing and dyeing industry has been very troublesome. Now the COD emission of sewage can reach 50 mg / liter. As long as the standard of emission is not relaxed, the pollution problem can be solved completely.

In the field of clothing, some famous brands in Italy and Japan have been included in the bag by Shandong enterprises. The merger and acquisition of Shandong clothing enterprises such as Ruyi group has gone to the international stage. E-commerce and other new marketing modes are changing the market structure of the textile and garment industry. The online sales volume of Han Du Yi House reached 1 billion yuan in 2013.