Interpretation Of The Full Range Of Management Skills Of Clothing Brand

< p > opening a shop is a popular way of investing and managing money nowadays.

If you work for yourself, if your business is in an ideal state, you can not only keep your property in value, but also get a sense of accomplishment in your mind.

Therefore, there are more and more people who are concerned about and set foot in the shop.

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If you want to open a shop, you can't choose to shop P.

The so-called "one step to three cities" is the key to the success of the retail industry. It is "place - place - place", that is, site selection, site selection or site selection.

Experts once pointed out: finding an ideal store, your shop business is half the battle.

So how can we choose the ideal store? People who have plans to set up shop may wish to refer to the following practices and reasonably divide the scope of business circle as the scope of business circle. The delineation of business circles is different because of different industry categories. For clothing stores, the main business circle is mostly 50 meters, the secondary business circle is 50 to 150 meters, and the auxiliary business circle is 150 to 250 meters.

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< p > the business district basically has no shape. However, in order to facilitate the plan, the general advance planning can be used to calculate and draw the business circle diagram in the round or the ground form (for example, marking the location of the supermarket entertainment area, the "women Street" and the location of the competition shop or the same nature store, the location of the sampling point).

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< p > strong > 1, < a href= "//www.sjfzxm.com/news/index_c.asp" > shop characteristics < /a > and distribution < /strong > /p >

< p > 1, architectural form < /p >.

< p > building and building height of main street and trunk road < /p >

< p > distribution of new buildings and old buildings < /p >

< p > current reconstruction situation < /p >

< p > the trend of urban renewal in 1 to 3 years will be related to the Urban Planning Bureau.

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< p > 2, industry form < /p >

< p > industry type of main street and trunk road < /p >

< p > what products are the main selling products.

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< p > 3, distribution number < /p >.

< p > the parallel road with sampling points is the main object of investigation < /p >

< p > the distribution of the main road shops, including the classification of the shops, the statistics and the statistics of the main roads, the main roads, the shops of the same / similar shops, and the location of the "auxiliary shops and competition stores" are correctly marked on the business area diagram.

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< p > < strong > two, housing characteristics < /strong > < /p >

< p > 1, building form < /p >.

< p > understand the architectural form, height and architectural form of the residential area in this commercial area as new or old style and distribution area.

The current situation of reconstruction.

1 to 3 years of potential redevelopment.

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< p > 2, distribution < /p >

< p > understand the distribution of the real households and buildings in the area.

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< p > divide the business area into the shop area, take "a" as the code; the public area "a 2" is the code; the new residential area takes "B 1" as the code; the old residential district takes "B 2" as the code; the cultural and educational area, takes "C" as the code.

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< p > delineate the area separately on the sketch, make the business circle and mark the floor of the building on the map.

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< p > < strong > three, assembly place < /strong > /p >

< p > 1, place type < /p >

< p > the types of venues that converge in this business circle.

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< p > population type.

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< p > 2, popular route < /p >.

< p > the route of gathering and flowing.

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< p > the main direction of the gathering of people.

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< p > strong > four, < a href= "//www.sjfzxm.com/news/index_c.asp" > competitor < /a > analysis < /strong > /p >

< p > 1, store atmosphere, which has a more competitive store in this area, its selling atmosphere, shopping environment and service attitude.

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< p > 2, the number of customers per day of the competition.

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< p > 3, average consumption < /p >

< p > understand the proportion of customers and consumption amount of the store.

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< p > according to this ratio, take the price separately.

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The average value after P is the average consumption.

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< p > 4, turnover < /p >

< p > passenger flow x turnover rate X average consumption = daily turnover.

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< p > daily turnover x working days per month = monthly turnover.

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< p > < strong > five, < a href= "//www.sjfzxm.com/news/index_c.asp > > tide less /a > condition" field sampling "< /strong > /p >

< p > divide the week into two sections: Monday to Friday and Saturday and Sunday statutory holidays.

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< p > subdivided into a small segment at 8 a.m., 10 p.m. every two hours.

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< p > 15 minutes for a sample of the sample, and calculate the actual number of sampling points, motor vehicles, cars, mopeds and bicycles.

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< p > sampling is divided into teenagers, office workers and housewives.

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< p > convert the number of samples per sample to a two hour tidal volume.

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< p > example: taking 15 minutes as the sampling point, the number of sampling points is Y, and the Y x 120/15=Z is the two hour human movement number.

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< p > fill in the numbers in time according to the "crowd movement sampling table".

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< p > < strong > six, household population and household number projections < /strong > /p >

< p > 1, fixed residence < /p >

< p > calculate the local residence with the building of the business circle.

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< p > the number of local estimated population is X3.

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< p > the average population of each sampling point is reduced to the local population and the number of migrants is obtained.

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< p > 2, office number < /p >.

< p > calculate the number of Companies in the area.

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< p > the number of Companies in the area X (20 - 40): the office population in this area is the semi fixed population in the area.

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< p > seven, traffic condition < /p >

< p > the commuter station of the bus passes and passes through the business bus.

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< p > the bus route and terminal station < /p > through the business circle.

< p > the number and number of buses in the business circle.

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