Wangfujing Department Store Is Married Wechat O2O To Open Up The New Trend Of The Development Of Traditional Retail Industry.

< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201402/17/20140217112359_sj.JPG "/" < < > >

< p > recently, a href= "//www.sjfzxm.com/" > Wangfujing department store < /a > and WeChat payment announced: we are together! One is the old traditional department store, one is the new mobile payment, the two joint cooperation is called O2O, and it is also a new trend in the development of electric business and traditional retail.

What does this model mean and what will change for the lives of the people in the future? < /p >

< p > there is a saying: the best way to defeat an enemy is to let him be your friend.

People who have been to Wangfujing pedestrian street in Beijing remember that at the door of the Beijing department store, there is a statue of Zhang Binggui, an ordinary salesperson.

The service spirit of his amazing "one grasp", "one clean" and "a group of fire" has been known as "the ninth scenes of Yanjing", and is regarded as the benchmark of the traditional business service mode of "new China first shop".

< /p >

< p > "field teaching: sweep the two-dimensional code of our activity, and then pay a penny."

< /p >

< p > this is yesterday morning, reporters in Beijing City department store experience "a href=" //www.sjfzxm.com/ > WeChat < /a > shopping.

You can get a rose or a bottle of drink by scanning the two-dimensional code and paying a penny.

Since yesterday, Wangfujing department store and Tencent cooperation WeChat shopping trial run.

Wangfujing department store online shopping mall deputy general manager Liu Chunji told reporters that by the end of March, WeChat will be fully activated to pay cash.

< /p >

< p > Liu Chunji: in March 8th, we will have another wide range of tests. By the end of March, most of the counters and platforms should be able to go on line.

This is also to interact with WeChat, we all work together to cultivate this user habit.

< /p >

< p > this means that in the future, people will go into some Wangfujing department stores instead of carrying wallets. They can pay directly by phone.

This is not the first time traditional retailers have worked with e-commerce providers in the field of mobile payments.

Prior to this, Tianhong shopping center and top grade discount have conducted in-depth cooperation with WeChat payment.

Wangfujing department store public relations executive Wang Feng told reporters that this is a win-win choice for customers and shopping malls.

< /p >

< p > Wang Feng: the first is to pay more than cash, that is to say, you will pay 10 percent off or 20 percent off with mobile payment, and how much is the cash payment; the other advantage is that the queuing of the cashier will definitely be gone, the cashier will be less and less, and the cost of our personnel will be lower and lower.

< /p >

< p > last year, double eleven. According to the data released by Alibaba, Taobao's turnover reached a record high of 35 billion 19 million yuan a day, which exceeded the retail sales of the department stores in a city in Shanghai.

Many department stores are willing to "fitting rooms" only to attract customers.

According to the Ministry of Commerce statistics, last year, the development of electricity providers was much faster than traditional businesses.

< /p >

Shen Danyang, spokesman of Ministry of Commerce, Shen Danyang: Sales of online shopping increased by 31.9% in 3000 key retail enterprises monitored by the Ministry of Commerce. The growth rate was 21.6, 23.6 and 24.4 percentage points higher than that of department stores, supermarkets and professional stores respectively.

Online shopping is growing rapidly.

< /p >

< p > however, when many people think that the traditional department store will soon usher in the winter, a model called O2O appears.

O2O is the abbreviation of Online to Offline, which is interpreted as "combining the opportunity of offline business with the Internet, making the Internet a platform for offline pactions".

In fact, it is a manifestation of win-win cooperation on the offline line.

For example, the network for shopping malls to attract customers, shopping centers through mobile payment to settle accounts.

Wu Sheng, senior analyst at Analysys International, said that for traditional department stores, mobile payment will change its core determinants and maximize its interests.

< /p >

< p > Wu Sheng: the core of the traditional department store is the lot. The good traffic volume is high, but the problem lies in < a href= "//www.sjfzxm.com/" > e-commerce < /a >. After digitization of commodities, the geographical advantage is no longer the focus. The biggest advantage is actually a psychological shortcut.

That is to say, as a single department store manufacturer or shopping center, has its own unique nature, so that they are now doing the Internet is to maintain their own user groups, why do I say so? That is because the past department store manufacturers all sellers operating efficiency is not high, and the excavation of consumer demand is not enough, so WeChat is doing the first thing to do psychological shortcuts, that is to say, in marketing, to get closer to consumers, WeChat payment is actually to maximize their own benefits.

< /p >

< p > Internet mobile payment enterprises are not philanthropists.

They have turned to O2O mode to seek cooperation with traditional businesses based on realistic needs.

This cooperation, compared with the crazy "burn money" of taxi software, has a broader profit space.

And the goal of the two is also consistent, that is, to cultivate users' new payment habits.

< /p >

< p > Wu Sheng, senior analyst at Analysys International: because the overall volume of online traffic is declining. Although e-commerce is doing well, it does not make money, but traffic will become more expensive.

So for them, increments are likely to come from offline.

There is more traffic under the line.

Because it is trillions of markets, whether WeChat or PayPal are scramble for the site, there are bound to be many ways to make money for them.

If we go through the WeChat channel, there will be a certain proportion.

So the offline market is very big.

< /p >

< p > and for ordinary people's life, this mode may mean a new way of life in the future.

Through mobile Internet, we should find specific channels and places for consumption, and through mobile payment, we will completely end the consumption patterns related to wallet, change and queuing.

All these require an important premise, that is, payment and information security.

< /p >