Domestic Foundry Shoes Enterprises Are Close To E-Commerce Market Transformation Brand

For e-commerce brand foundry

about Foundry Enterprise In terms of its transformation, there are two directions: one is to follow the development of Internet brand, to take orders from some big suppliers, and the two is to create private brand. Electronic Commerce To achieve domestic sales.

Shishi Xin dolphin Island Garments Co., Ltd., which has more than 20 years of experience in foundry, is facing such a transformation period. Xin dolphin Island, which is mainly used for jeans, has long been a domestic brand OEM for stone lions, such as Bryan and Magan. As the jeans production season is quite obvious, in order to replenish the order in the off-season, Xin dolphin began to try to accept some OEM orders of the e-commerce enterprises.

"This is the viishow network explosion this summer." In the showroom of Xin dolphin Island, Gan Zhewei, an e-commerce manager, told a casual pants. It is understood that Gan zhe Wei's viishow is a rapidly rising brand of Xiamen electric business.

"The order of e-commerce brand usually appears in the traditional off-season, which has a great complement to the factory's production plan." In addition, for OEM enterprises, orders for e-business enterprises need not be changed much, most of which are minor changes in the supply chain, or adjustment of production lines.

The city has become an important source of distribution for online sellers. According to statistics, more than 60% of the products of shoes and clothing are available in our city. Nearly 80% of Taobao's cotton and down garments are produced in the market.

Transformation of e-commerce brand

In addition to the transformation of the foundry industry, there is another way to transform the brand. However, apart from the need of independent research and development capabilities, the huge marketing and channel costs are testing the foundry enterprises. The development of the electricity supplier provides the possibility for the transformation of the OEM enterprise to make the brand. According to the industry estimates, relying on Internet sales, only using the traditional 1/5 time and 1/40 input, can create a well-known network brand.

Kell's clothing is a case of successful transformation. In the second half of 2010, Kell made garments based on foreign trade. Because they are mature. Footwear industry Chain advantage, on-line only for more than a year, sales amounted to more than 100 million yuan, become a well-known "Amoy brand". Xin dolphin Island tried to pick up some electricity supplier orders, but also registered a new brand, Boss Rogge, which was launched in September this year.

In addition to choosing to build online brand businesses at the very beginning, more companies are trying to re engineer the online brand after trying to mold the offline brand. Since 1996, the Dongxing bags for foreign brands have been launched. 5 years ago, it launched its own brand kdnu, mainly selling student bags. However, after several years of trial, the high cost of offline channels and the short selling cycle of student bags have been troubling enterprises. For this reason, from March this year, cadillu began to try to supplement online sales as a supplement to the Internet, with the advantages of product production plus the formal authorization of cartoon image network. After 3 to May groping, the sales volume of the network increased rapidly from July to August, and reached about 3000000 yuan in August.