Guo Bingsen 2007 Fujian Outstanding Entrepreneur

He has a preference for mathematics. He likes to immerse himself in the world of numbers, so he has found a job in a bank. Under the spring breeze of reform and opening up, his heart is surging with more and more intense entrepreneurial impulse. He finally resigned and started to run shoe material stores and start from scratch. More than 10 years later, he demonstrated the charm of fighting sea with his own living examples. He founded shoe material enterprise, has its own large production base, and has become a partner of Lining and other brands, and is heading for a higher goal. He is Guo Bingsen. Guo Bingsen, A, the financial white-collar worker who wants to build shoes and build an empire and be inspired by sports spirit, resolutely resigned from the bank's work and went to sea to start a business. From scratch, he eventually built his own system and built a professional platform for shoe molding. This year, he plans to launch an integrated project of sports shoes production and start a new strategy for sports brand. In 1970, Guo Bingsen was born in Yu Huian, a small family with a warm family. His father was a cadre of the rural credit cooperative, and his mother worked hard. When he was young, his academic performance was not particularly prominent, but his math performance was always excellent. He also liked reading and longing for the outside world. In 1987, he graduated from junior high school and did not continue to study. Instead, he chose to go out of school. That year, a branch bank of a state-owned bank recruited people, and the positions he had recruited were related to his favorite mathematics. He took the exam and was eventually hired. Since then, he took off his school uniform and changed his suit and began his 5 years of financial work. During these days, he benefited a lot. His superiors, colleagues, friends and clients had a great influence on him and helped him to become mature quickly. He said: "from class to work, there was a sense of accomplishment at once. And dealing with money all day, facing all kinds of people, has gradually cultivated a sense of responsibility. At this point, the rapid development of Quanzhou's private economy, many outstanding entrepreneurs emerge. He said, "people who start business around me have stimulated my original entrepreneurial impulse, and I have learned from their successful experience secretly that I have realized the principle of doing things first." Lining: after several years of rapid development, he has become a famous shoemaking base in the province, mainly producing rubber and soles. His family is also a member of the shoemaking army. "In fact, at the very beginning, it was a family workshop. It was a little bit of a mess. Several people at home did it themselves and sold it well." He said, "when you get off work, you take off your uniform and do business for your family." Business is getting more and more obvious. Orders are also increasing. The family is busy, so they recruit employees and expand production. "In 1992, we reached two or three employees." He said. At this point, the family began to mobilize him to concentrate on his business, and his friends encouraged him to start his own business. He himself was also deeply affected by the entrepreneurial atmosphere. After careful deliberate, he made the second important choice in life: give up the easy and stable bank work and start a business career. "At that time, I thought I was still young, so I didn't know how to deal with it. To put it another way, the first time I failed, there were second more. As long as the direction is right, wherever you start, stepping out is a step closer to the goal. In this way, Guo Bingsen, 22 years old, began to pour out his own entrepreneurial enthusiasm. However, he did not choose to help his family to manage his business, but rather ran his shoe material store. He said, "I have seen many cases of successful entrepreneurship. However, other people's success has been acquired under certain conditions. If I have different conditions, I will fail if I copy them." After four years of hard work, his company began to be a small celebrity in the industry. It was favored by Lining, a sports brand, and became a supplier of its solo shoes. Many vendors in Quanzhou also offered to take the goods. Development: in the face of the increasing demand for 30 million production bases, he feels that enterprises must expand further to maximize their benefits. He integrated his family's businesses and built production bases. In order to ensure the progress and safety of the project, he himself focused on capital construction. "From 1996 to 2000, the total output of the new production base exceeded 30 million, and land acquisition, construction, and equipment were spent on all the savings in the family." He said that in the process of consolidation and expansion of family businesses, the old man's thinking is conservative and scruples. He is good at dealing with relationships, and he understands the worries of his older generation. He repeatedly worked out his work through patience and commentary to ensure the smooth progress of this round of expansion. He also made bold efforts to cut off non core products and devoted himself to the development and manufacture of sports shoes rubber outsole and PHYLON midsole, from product design to production. Now, the number of its employees is over 1000. The modern and garden style factory area is 60 mu, with an annual output of 5 million pairs of rubber outsole, 3 million pairs of PHYLON middle sole and 5 million pairs of molding insoles. The business extends from Guangdong to Jiangsu, Shandong and other places. Because of the cooperation of supply, with the success of Lining and other brands, his products also set foot on the Olympic podium. Breakthrough: millions of annual wage technicians, he also clearly realized that to increase the added value of products, we need to increase R & D efforts. "Shoe material processing is labor-intensive industry. Only by strengthening product research and development and integrating upstream and downstream industry chain can we improve sales profits." The core of the integrated supporting industry chain is the development of sole mold. For mold, he can be said to be a layman. In May 2006, he made an important decision that technology was made by man, and "parachute soldiers" should be paid heavily. He made a million yuan annual salary to recruit talents. Once the news was released, it spread quickly in the industry, and the candidates came from all sides. Finally, a Taiwan technician entered his line of vision, and his profound technical implication deeply moved him and introduced it quickly. After that, he gave the technician as much authority as he could. He only managed two things: how much he needed to invest and what the result was. With this adjustment, his computer die factory has sprung up, bringing technological innovation and huge profits to the company. "Highly authorized, reasonable use of personnel, so the boss is also relaxed. The next workshop is not the work of the boss. The boss can not get bogged down in the mire, but should formulate the development goal of the enterprise. He sighed with emotion. Upgrading: from shoe material to finished shoe full coverage, at present, he is very concerned about the Olympic Games in Beijing. It is considered to be a golden opportunity for shoemaking industry and will usher in a great industrial integration. Under this background, my train of thought is to further optimize technology development. Guo Bingsen said, "we will greatly shorten the R & D cycle of new products by building a world-class CNC mold manufacturing and processing center and strengthening computer software development." In the second half of this year, he will also launch a new project in southern Anhui to form a product line from shoe material to finished shoes. "Competition in the domestic market is intensifying, and sports brand is bound to compete. In the meantime, the market will be further broken down. Some brands will focus on market operation, while others will focus on production and manufacture. They are integrated, and they should cooperate with each other. He said, "the most important thing for enterprises to do is to constantly surpass themselves and constantly deny themselves. Only in this way can we take the lead." B personages, dialogue, leveraging sports marketing and changing brand fortune: about the industry: the overall environment is good. Morning Post reporter (hereinafter referred to as the record): 2008 is a rare opportunity for Quanzhou's sports brand. However, factors such as rising costs also bring challenges. How do you think about it? Guo Bingsen (hereinafter referred to as Guo): the Beijing Olympic Games is the highest stage of competitive sports. It brings together the best athletes of all mankind. Of course, it also focuses on the most famous brands in the world. It is indeed an opportunity and challenge for Quanzhou sports brand. The development of sporting goods industry in Quanzhou is closely following China's sports undertakings. Historically, many international brands have also been developed through the Olympic Games, such as the rise of Samsung in 1988 Seoul Olympic Games. Therefore, for the Quanzhou sports brand, how to learn the operation route of international brands, rely on sports marketing and change the brand's fate is a matter worth pondering and the most urgent problem. I think the overall environment of the industry is not bad at present. Enterprises must keep pace with the development of the industry, integrate resources and strengthen alliances, and compete from industry to industry. About brand: to transition to service brand: remember the image spokesperson and expand popularity. It is a frequently used licensing tool for Quanzhou sporting goods enterprises. How can you understand brand building in a manufacturing enterprise like yours? Guo: brand building is a process of continuous improvement and needs long-term accumulation. The way out for manufacturing enterprises is to move from low cost to high technology and strive to occupy a place in the new round of international division of labor and competition. Therefore, we must make efforts to enhance our technological innovation capability, build technological brands with independent intellectual property rights, and constantly upgrade to the high end of the industrial chain and value chain. With the diversification of customer demand and the continuous segmentation of the market, manufacturing enterprises should transition from technology brand to business brand and service brand. About financing: no listing for listing. Remember: at present, many enterprises in Quanzhou actively seek listing. What do you think of it? Guo: Quanzhou's rapid economic growth has created many successful private enterprises. In the specific stage of rapid expansion and vigorous development of private enterprises, enterprises may encounter financing bottlenecks. Under normal circumstances, private enterprises can increase capital investment by means of internal financing such as depreciation and retained profits in the initial stage of development. However, direct financing or indirect financing is needed for private enterprises, especially small and medium-sized enterprises, which are relatively short of funds. Listing will be the only way for private enterprises to move towards modern companies and public companies. But if there is no foundation for listing purely, it will be exhausted after the hard going public listing process. About Talents: you need to take an active part in the whole industry. Guo: from the perspective of the development of the whole industry, talent construction has a long way to go. Of course, the construction of talent team is a systematic project, which requires the whole industry to take an active part in breaking through the bottleneck of talents and retaining the useful talents of enterprises. With the development and expansion of enterprises, the knowledge structure of management needs to be updated. The emergence of outstanding talents is not an overnight event. The growth of talents needs a long time to accumulate. We mainly walk on "two legs": introducing intelligence project and training independently. Technology eventually needs people to achieve, and the introduction can quickly break through the bottleneck of talents, and enterprises can form a reasonable age structure and echelon level, and inspire potential employees to dare to challenge and challenge. C characters, impressions, if they are not seen with their own eyes, it is hard to believe that this elegant person is Guo Bingsen. He checked his information before the interview, and depicted his image involuntarily in his mind, feeling that he should be a man of fire and fire. But in fact, he was gentle, smiling, full of books, and even shy to reporters. One of his senior managers appraise him: "it looks gentle, clear thinking, advocating the system, doing things in a clear and orderly way." He really has foresight. "On the battlefield, the difference between generals and marshal is that the general wins the battle, and the marshal wins the battle. Shopping malls are like battlefields, in the war of market economy, I want to be Marshal! " His views are loud and clear. He did not appreciate the leadership of everything. He felt that everything was caught up and there was no detail. Though very responsible, he could not bring his subordinates' wisdom and potential into full play. Because the original subordinates were led by the leadership, they did not need to spend any thought, hindering their subordinates' innovative consciousness. Moreover, the leader takes care of himself and takes up a lot of time and energy, which is not conducive to concentrating on the overall work of the organization. He may have caught a lot of sesame seeds but lost a big watermelon. "Leaders of many enterprises often play the role of soldiers, get bogged down in the mire of specific things, and neglect their real business -- managing people, managing finances, assessing the situation and grasping the overall situation." He said. In 2006, in order to meet the needs of the company's integration, his computer mold production line was launched, and he could walk on his own. He paid full salaries to millions of annual salaries, but he was basically "oblivious". As a result, mold company is the first.