Brand Licensing Market Has Great Potential To Be Excavated

Brand licensing has become a $160 billion industry, and 1 / 3 of the world's top 500 businesses are related to brand licensing. "

Recently, the Hongkong based Asia brand management company, which is based in the US, has hosted the Hongkong fashion exhibition in mainland China with its 8 world famous brands such as SANTA BARBARA POLO & RACQUET CLUB, JEEP, PepsiCo, and 24 authorized manufacturers. It is hoped that this will enable domestic enterprises to understand how the well-known international brands have successfully opened the market in China through brand licensing.

The market potential of the mainland needs to be learned. Brand licensing, also known as brand licensing, is authorized by a licensed brand to grant its own brand to the authorized person through a reasonable form.

The authorized person is usually a manufacturer with certain sales scale and qualifications.

At present, the retail sales of licensed goods worldwide exceed US $about 150000000000 per annum.

Among them, the United States accounts for about 65% of the total share, compared with China's share of less than 0.5%, and the space to be excavated is enormous.

"The rapid growth of authorized services in Asia has shifted the focus of development to Japan, especially in the mainland of China."

Susan, chief executive officer of the Asia brand management company, said that although the development history of authorized business is not long, the mainland has become the second largest authorized business market in Asia due to the huge scale of China's economy.

According to the industry estimates, per capita GDP growth of one percentage point, the per capita authorized product sales can rise by 1.4%. By 2010, the authorized business market in the mainland will exceed 1 billion 500 million dollars.

Brand authorization can create a "three win" sub brand management company for the market, the person in charge told reporters that it was in view of the potential market in the mainland that they were committed to bringing the successful operation mode of brand authorization to China.

At present, large international authorized companies such as Walt Disney and NBA have set up offices in Hongkong and are looking for authorized enterprises in the mainland.

It is learnt that brand licensing not only provides professional consulting services to customers, but also includes marketing and marketing strategies such as brand business promotion and management, authorized merchandise, and retail network development.

It points out that brand authorization is a new industry for mainland enterprises, but it can create a win win situation for the market. On the one hand, for authorized dealers with well-known brands, it can quickly and effectively enter a new market without a large amount of physical investment and occupy a place. On the other hand, for authorized providers, through professional brand authorization, no need to invest huge advertising fees, buy a well-known brand recognized by consumers, and establish a new brand with the popularity of this brand, so that their products can enter the market at a lower cost and faster speed. Finally, from a market perspective, consumers can buy high-quality famous brand products at a reasonable price and become a direct beneficiary. Some experts also