Home >

Passenger Flow Of China's Largest Leather Base Continues To Increase

2012/2/2 17:05:00 42

In recent years, China

Leather

The export of products has been frustrated repeatedly.

Coupled with the slow recovery of orders in the European and American leather goods market, as well as the appreciation of the renminbi and the rising prices of raw materials and so on, many export leather enterprises have turned the bow and aimed at them.

For the domestic market

The market launched an offensive.

The same goes for leather enterprises.

On the 6 day of the Spring Festival, the number of visitors to leather city reached 160 thousand, an increase of 5% over the same period last year, according to information from Haining Leather City, China's largest leather base, Zhejiang.

Haining leather city group deputy general manager Charles said that Haining leather has been developing rapidly in recent years, and the passenger flow is increasing. In 2010, the leather city passenger volume reached 4 million 530 thousand, reaching 5 million 110 thousand in 2011, an increase of 12.3%.

"The passenger flow to Haining leather city is mainly domestic customers."

The rapid development of leather industry in Haining has benefited from the vigorous development of Haining leather in recent years.

Domestic market demand

Market.

Gong Huihong, Executive Deputy Secretary General of Haining Leather Industry Association, said that Haining leather also once walked on two legs, and foreign trade and domestic demand were developing at the same time. After 2008, Haining leather enterprises basically turned to the domestic market. Currently, only 10% of the foreign trade enterprises are engaged in foreign trade, so the crisis in 2008 is not big enough for Haining leather industry.

In the short term, the European debt crisis seems to be showing no signs of improvement. As Haining leather, the top priority and the main objective of the future is to continue to work hard to improve the domestic demand market, and constantly introduce clothing design, talent introduction, and so on.

brand

Do well in propaganda.

"The Chinese market is so large that we believe that as long as domestic demand is done well, we will not need to be afraid of the crisis."

How to open up a new topic in the domestic market is another test for enterprises to turn to domestic enterprises.

A leather industry insider said: "to pform the domestic market, we need a rational strategic plan for the next three to five years.

"Many new brands have become impetuous in the first stage of investment success, which will affect the next investment plan.

Export to domestic sales, pressure not only from the market, but also from within the enterprise.

Export oriented enterprises often lack a strong domestic sales team.

Under the backdrop of slow international economic recovery, leather enterprises also face

Operate

Higher costs, greater pressure on RMB appreciation, higher wage growth rate and higher labor productivity.

Therefore, leather enterprises should pay more attention to the implementation of moderately tight monetary policy at present, and pay close attention to the possibility of further adjustment of policies.