Garment Processing Factory And Clothing Online Shopping Mall &Nbsp; Stop Production And Sell Hot And Cold Days.
Recently, due to
Raw material
And labor costs rose sharply, resulting in the Pearl River Delta clothing, footwear and other low-end manufacturing industry orders greatly reduced.
Almost all the media in the country are reporting that "most clothing factories in Guangdong are in a semi shutdown state, and 1 yuan clothes are reproduced on the street".
Compared to the traditional "small business" of "1 yuan", the online clothing shopping website is a good scenery.
In April, the major shopping websites launched the new summer wear early. With the hot weather of the Dragon Boat Festival, the summer sales of the summer wear came to a climax.
Reporters saw sales of thousands of single product explosions in all shopping websites such as van kaim, dream bazaar, Mcglaughlin, Holle, Ninth Avenue, Taobao mall and so on.
On Taobao, dress, sandals, T-Shirts, stockings, jeans and other summer wear products are the most popular categories.
Compared to Taobao network, the major companies
B2C
Sales of summer products in Shangcheng are also unusually hot.
Vic's low to 29 yuan children's wear, dream bazaar launched 49 yuan summer bra, Ninth Avenue 48 yuan jeans and other summer wear products were sold out by consumers.
"The sales of clothing products this summer are almost crazy. Just a few pieces of 69 yuan dress and 9 yuan silk stockings the day before yesterday were sold out. A famous T-shirt with 39 yuan and one piece was a craziness. Esprit, only, Vero Moda, CONVERSE and other short sleeved clothes also appeared hot selling phenomenon." Ninth Avenue brand clothing discount network www.9dadao.com responsible person said.
In the third China clothing
Electronic Commerce
Reporters at the summit learned that large domestic clothing brands have been "touching the net" collectively. Lining, Mei bang, Giordano and UNIQLO have become typical examples of traditional manufacturing industry upgrading by electronic commerce.
The emergence of e-commerce has made a large number of clothing shopping websites. Fans, Mcglaughlin, dream bazaar, and Ninth Avenue have become civilian "fast fashion" network representative brand.
Compared with the freezing of ice and snow in traditional garment processing enterprises, apparel e-commerce enterprises catch up with the "fast fashion" high-speed train to create a series of alarming figures, which is undoubtedly a great stimulus to traditional garment manufacturers.
"Tradition"
clothing
There are many links in the circulation of enterprises, the capital running cycle is long, and the cost of raw materials is high.
At the moment, fast food consumption has gradually changed people's consumption habits. "Fast fashion" e-commerce has completely changed all aspects of production, supply, promotion and sales in the apparel industry. The flexible positioning of e-commerce is bound to have more vitality than traditional clothing enterprises.
Facing the double cold days of the traditional garment factories and the online shopping centers, how to speed up the pformation to meet the demand of "small quantity" of e-commerce is a new topic for the traditional garment manufacturers.
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