China's Professional Wear Industry Chain: What Are The Advantages And Disadvantages?

In 1998, the first China professional wear Expo was held in Tianjin. A three-dimensional and all-round exhibition form made a new interpretation of the concept of professional wear to the whole society. Since then, the national professional clothing enterprises have sprung up everywhere. After more than a decade of development, the development of Tianjin's professional wear industry is not satisfactory in the context of the large movement of industrial capital and technology in the world and in the whole country. In recent years, we have selected outstanding enterprises such as ten best brands and fifty strong enterprises in China, hoping that these leading enterprises can lead the whole industry to develop healthily. However, there are still many problems, especially from the current market environment and market order of occupational wear. There are many problems such as disorderly competition, lagging design, obsolete production mode and single sales means. Therefore, it is necessary for us to set up a famous brand promotion center for Chinese professional wear so as to lead the industry to develop healthily and orderly. China's famous brand promotion center for professional wear is based on in-depth study of the industrial development status, from the height of the industry and the height of innovation to solve the problem, and promote the real problem. Business Suits Industrial development.

The promotion center is the first modern professional service organization in China, which combines exhibition display, brand promotion, research and development customization, and volume sales. Based on such a platform, we should push the four major categories of Chinese professional wear to the whole society in the form of exhibitions. Although professional wear has experienced more than 10 years of development, there is still a lack of understanding of the profession. According to statistics, the use of Chinese professional wear is only 30%, and the market for future development is still very large. The profession is characterized by one to one service and users with specific needs. Most professional clothing enterprises do not have strong brand awareness and lack of publicity. Therefore, it is necessary for us to promote the brand of professional wear in the whole industry. The future trend of professional wear must be a combination of high technology, functional fabrics and functional design. Without high-tech ingredients, we can not talk about professional uniforms. In addition, in the past, the market of professional wear is not high, and the price is not clear. There are some hidden rules in the sales mode. We should explore a volume selling mode, like the supermarket, marking the price, fair competition, and standardizing the industry order.

　　 colony The concept is to accumulate scientific and technological power, accumulate strong industrial capital, human resources and other factors. The number of enterprises alone can not represent the development direction of the industry. Therefore, the idea of creating a professional industrial cluster has attracted the attention and attention of governments at all levels throughout the country. Leading enterprises across the country to establish clusters, which can focus on industrial advantages, optimize industry resources, reduce production costs, and reduce unnecessary consumption between industrial chains. At the same time, the industrial cluster of professional clothing also needs the combination of production, teaching and research, and the development of new products, so as to truly enhance the comprehensive strength of enterprises.

Settled in Tianjin garment street, we want to create a unique and professional business circle in China. On the one hand, Tianjin is the birthplace of Chinese professional wear. Since the first Chinese professional wear Expo in 1998, the total number of professional garment enterprises in the country has increased from several hundred in 1998 to more than 35000 now, and Tianjin has developed from the past dozens to nearly 1000. On the other hand, we also see the great potential for development of Tianjin Binhai New Area. With the opportunity to serve the Binhai New Area, Tianjin professional wear has a bright future in the development of modern service industry, which integrates the design, production, production and sales of professional clothes. Coupled with the clothing demand of enterprises and institutions in Tianjin, the Tianjin professional wear market has great room for development. According to the municipal government procurement center, the majority of orders for Tianjin's professional wear are now in the hands of foreign enterprises. Because of its small scale, the professional clothing enterprises in this city can not enter the threshold of government procurement.

　　 Design R & D is the two bottleneck in the development of professional wear. More than 80% of the professional wear market lacks design. The purpose of our "promotion center" is to help enterprises improve their design and R & D capabilities. We plan to introduce the world's top design strength in Italy, Japan and France to the design of professional wear. Meanwhile, we will build Tianjin's clothing street into a national professional wear industry street, and accumulate the top design talents and R & D strength of the world, the whole country and Tianjin, and promote the development of the career wear industry.

Integration of resources is not simply a capital addition, but also an adjustment and integration of ideas. What we need to do is 1+1>2. Western Europe, Japan, Italy and other countries have advanced design concepts, mature technology and good quality inspection. Japanese professional wear has been developing for more than 50 years. Over 80 years in the United States, Chinese professional wear has developed rapidly in the past decade. Therefore, we need to change our mind and change the current situation of our professional clothing relying on low-end exports. Professional clothes need not only design but also technology. To some extent, the industry of professional wear is a creative industry, which conforms to the policy of modern countries to support the development of modern service industry. Therefore, the "center" will be supported by the Tianjin municipal government and the Nankai District government, and will also be included in the municipal government's support for the development of modern service industry.

With " brand As a platform, the promotion center will provide new ideas and models for the national professional clothing enterprises. Combined with market-oriented operation, it will introduce advanced technology at home and abroad, and play an exemplary role for the member demonstration units of the industry association. The promotion center has formulated cooperation plans with Italy, Japan and other countries, tertiary institutions, textile research institutes and design institutes. Secondly, we must standardize the industry standards and standardize and transparently market. We must set up the trade standard that suits the Chinese market. It is our historical duty to lead a professional and garment industry to a healthy and orderly way of development.