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Experts Analyze The Difference Between Clothing Counters And Exclusive Stores.

2011/3/25 16:27:00 231

A specialty store, also known as a professional store, is the earliest form of clothing retailing. It specializes in a commodity or several related commodities.

The advantage of franchised stores is that they can directly contact and communicate with the target consumers, operate properly, have higher long-term returns, have strong autonomy, facilitate the implementation of marketing policies, and have quick recovery of funds, which can completely display the product lines of the brand, and have fewer restrictions in decoration and display, and the brand image is easy to reflect.

As a high-end brand,

White collar dress

The way to go is the store.

Of course, franchised stores also have disadvantages, that is, high cost, especially in remote locations.

Chairman of white-collar garments of Beijing people

Miao Hong bin

During the ten years of entrepreneurship, the layout was basically in the north, and only in March 2004 did it dare to open the first store in Shanghai.

Brand clothing channel design in specific retail form, you can choose to open a special store in the department store, that is, shop in the store, in addition, can also open their own stores.

Yes

Brand women's clothing

For example, it is a shortcut to set up a special store in a large shopping mall and promote its popularity and reputation with the vigorous market.

There are 5 types of cooperation between women's wear brands and department stores. One is Japan and China Taiwan style. Between manufacturers and shopping malls, the risk is shared through the form of "deduction".

In the actual operation process, shopping malls usually ask for certain guaranteed sales to reduce their business risks. This mode is the most common in the domestic market at present.

The two is the mode of China's Hongkong and Europe and the United States, that is, property management is used to manage shopping malls, shopping malls only rent venues, collect rents, utilities, and so on, and the risks are all on the manufacturers' bodies.

The three is part of the traditional state-run store buyout business mode, shopping malls take all risks.

The four is the supermarket and the hypermarket store mode.

The five is compound mode, such as ShoppingMall.