Luo Meng 2011 Marketing New Deal: Dealers Can Return 100%
In September 8, 2010,
Luo Meng group
2011 spring and summer new orders will be held in Fenghua, Ningbo, and this is also a strategic important meeting of the Roman group - at this meeting, the Luo Meng group announced that its own "distributor can return 100%" in 2011.
New marketing policy
The strategy also conveys to the outside world the voice of the group's determination to change.
The conference was held shortly after the Weihai International Commercial Affairs Building.
Nearly 1000 dealers from all parts of Beijing, Henan, Sichuan and other countries are wearing Roman slogans with "fashion navigator, innovation and upgrading" slogans.
T-shirt
Under the guidance of Miss etiquette, we enter the venue in batches.
Mr. Wang Yong, President of Beijing new Sai international public relations communication agency, delivered a keynote speech at the meeting on the 2011 marketing policy of the group.
He introduced in detail the 2011 "marketing new deal" of the Luo Meng group and the brand strategy upgrading and pformation direction of Luo Meng group from several aspects, such as "why does Roman want to change", "how to change", and "what Luo Meng should become".
The core content of the new policy of Luo Meng marketing is: 2011 all products of Luo Meng can be sold 100% by the end of the sale.
This decision has aroused the enthusiastic response of nearly 1000 participants.
As for the change of Luo Meng, the core content is: Luo Meng will adapt to the change of fashion, and become the first fashion brand of the 26 year old -45 year old consumer group.
The spiritual appeal of the Roman people to seek change and seek for speed is also reflected in the ordinary Roman people.
In the process of contacting with Luo Meng staff, we often hear the New Roman doctrine.
Sheng Jingsheng, chairman of the Luo Meng group, has made a unique view on the "fast" character of "New Roman": the martial arts of the world will not break down. Luo Meng has to create a "Chinese style fast fashion" with Roman characteristics. It is necessary to "open shop more simply and quickly", launch new products faster, deliver goods faster, and finally achieve "opening new stores every day, producing new products every week, and new goods on a monthly basis".
"100% return / zero inventory operation" is a loud slogan promoted by Luo Meng recently.
In the new exhibition area of Rohm headquarters, there are five types of terminal shops, namely, community / College stores, flagship stores, standard shops, shopping malls and mini shops. The model store is decorated and displayed in accordance with the requirements of the real terminal store. The shop displays 2011 products of the spring and summer Festival.
It is worth mentioning that the concept of mini shop - "small investment, fifty thousand famous shops, quick results, ten days to make quick money", this Luo Meng's promotion promotion content is aimed at the investment and operation of mini stores.
A dealer from Sichuan thinks that the new product change is very good, and the new marketing policy of Luo Meng is also very attractive.
A lot of dealers who have never done anything in the past have expressed their desire to understand and try.
"Fast" and "fashion" are the two key words in the pformation of Rome, which is "fast fashion", which coincides with the popular concept of "fast fashion".
But Sheng Jingsheng, chairman of the Luo Meng group, pointed out that Luo Meng's fast fashion is not to take liberalism, but to create a "Chinese style fast fashion" which combines the needs of the Chinese market with the characteristics of Luo Meng. He summed up the fast fashion of Luo Meng in three sentences: the channel strategy is "broken up into whole", the product strategy is "quick response", and the market strategy is "parity fashion".
Correspondingly, the Luo Meng group invited Jimmy Lin to be the spokesman of the image.
The handsome star with a baby face appeared in the 2011 spring summer new conference in September 8th, and his posters were already filled with every corner of his headquarters.
In the view of Sheng Jingsheng, chairman of Luo Meng, "New Roman" is such a "New Roman": after five years, it has become a truly world-class "suit kingdom" and "China's first fashion brand."
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