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Bao Da Vulcanized Shoes Were Rated As The Most Popular Brand Among College Students.

2010/8/4 11:10:00 77

CONVERSE Shoes

On August 4th, the awarding ceremony of the Eighth China College Advertising Art Festival Awards, hosted by the China Advertising Association and the advertising agency, ended at the CCTV media center.

Bao Da vulcanized shoes

The "favorite brand of university students" is evaluated.


As a leading brand in the domestic vulcanized footwear industry, we have to make "China".

CONVERSE

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According to Shi Chunming, vice president of Bao Da, although vulcanized shoes are relatively subdivided, the domestic market is still very large, and the goal of Bao Da is to be a big fish in a small pond.

To this end, Bao DA has formulated a strategy to spread out to cities above the national level.


According to the introduction, the eighth "Academy Award" is divided into plane, film and television.

network

Planning, copywriting, commonweal, product packaging, eight major propositions of articles, a total of 28075 kinds of advertising products, compared with previous qualitative and quantitative improvement.

There were 1 Grand awards, 19 gold medals, 39 silver awards and 78 bronze medals. Besides the grade award, the best prize and the best product innovation award were also set up.

The fifty thousand Yuan grand prize, which attracted much attention, was selected from the video clip of Fujian University of Technology, the "Heng tie" seven dimensional space girls' sanitary napkin "shoelace".


Shi Chunming, deputy general manager of Boda shoes industry Co., Ltd. said that during this event, the brand of Bao Da was attracted by the attention of several universities in the country, and received nearly 1000 creative works.

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