The Key To Success In Wireless Marketing: Enhancing User Experience

Against this background, for wireless marketing service providers, the key to winning competition is to provide users with good product experience.

And user experience will be promoted by different forms of marketing, such as personalization, humanization, quality of service, experiential marketing through activities or trial, etc. the marketing method of improving user experience will become an important way for all wireless marketing providers to gain competitive advantage.

Wireless advertising is the most important form of profit for wireless marketing companies.

As an important tool to follow users at any time and anywhere, with the rapid development of wireless Internet, especially the arrival of the 3G era, mobile phones have become a promising new media platform.

And the characteristics of a real audience behind each phone number also make the mobile phone the preferred media for precision marketing.

With the development of wireless Internet, wireless advertising will also develop from simple SMS advertising to a richer advertising form based on WAP.

In the early 2008, China had more than 500 million mobile phone users, and the number of users accessing the Internet through mobile phones reached 50 million. Wireless Internet applications still had huge room for development, and the form of wireless advertising was becoming more and more abundant.

Advertising has always been one of the most important profit models for the media, whether it's traditional media or new media such as mobile phones.

Wireless advertising, with its large number of audiences, the accuracy and effectiveness of information pmission, the convenience of information pmission, the easy realization and personalized interaction of users, has become an important source of income for wireless marketing firms.

Many wireless Internet vendors have also been able to survive and develop rapidly. The wireless Internet manufacturers such as Sina wireless, air network and world wide network have attracted many famous brands at home and abroad by relying on their large number of users, and these brand manufacturers regard wireless advertising as an important experimental field for them to win more potential users, especially the younger generation users.

Sina wireless has entered the wireless market with the first advantage of the first portal of the Internet, attracting many of the original cooperative brands to advertise.

Air network is committed to building a wireless Internet portal. Cooperation with NBA has brought Adidas and Nike many other sports brand advertising.

After the pformation of mobile phone from the portal, the world network has attracted tens of millions of registered user base and wireless advertising alliance system over the years, attracting Coca-Cola, HP, P & G brand advertising.

Some large mobile websites such as the world wide web and the mobile network have gained a steady income source through the sale of virtual props.

In addition, wireless marketing vendors can also achieve revenue through brand sponsorship and e-commerce.

For example, brand sponsorship can be achieved through brand naming activities or brand building of wireless clubs.

For example, through point notice.

When a user sees an advertisement on a cell phone via SMS or mobile Internet, he is interested in advertising, so he can click to get to know the advertisement, or leave a message or even further consultation. After that, the advertising marketing firm can judge these users as valuable users, and then charge advertisers according to the effect.

Because point users have responded to advertisements themselves, they are potential users of high value, so as to achieve high precision marketing related to advertisements.

But unlike traditional media, advertising marketing companies first analyze target audiences according to their customers' situation before pushing advertisements, and select target audiences according to their key indicators such as age, sex, hobbies and so on, and select advertisements for them. Because of the high correspondence of mobile phones mentioned above, advertisements can be efficiently pmitted to the potential users of customers, so as to maximize the effectiveness of advertisements.

This way of direct advertising through effective screening of target audiences can deliver the advertising information to the target users more accurately, so as to achieve the precise marketing in the true sense.

On the one hand, the mobile phone is a new media, and the function as a media platform is far from being developed.

Secondly, although the mobile phone is considered the preferred media for precision marketing, it is restricted by the terminal, such as the small screen and inconvenient input, which restrict the application and marketing mode of mobile phone: the number of advertisements is limited, the size of advertising faces is too small, and page reading is too cumbersome.

The Internet speed problem of mobile Internet also makes users read the experience of wireless advertising worse.

At the same time, the rate of mobile Internet is too high, which leads to users' low cognition and acceptance of wireless marketing.