High Speed Growth For Six Consecutive Years Anta'S Revenue Reached 33.928 Billion In 2019

On March 24, Anta Sports (02020. HK) disclosed its annual performance as of December 31, 2019.

According to the announcement, Anta Group realized a revenue of RMB 33.928 billion in 2019 (the same below), up 40.8% year on year; The profit attributable to shareholders was 5.344 billion yuan, up 30.3% year on year, which was the sixth consecutive year of rapid growth for Anta.

　　 Anta brand accounted for 51.4% of the overall revenue

From the perspective of brand, the Group's revenue mainly comes from Anta, the core segment, accounting for 51.4% of the overall revenue. According to the financial report, the revenue of Anta segment increased by 21.8% to 17.45 billion yuan compared with 2018. Anta Group believes that the revenue growth of Anta segment is mainly due to the stable growth of Anta brand revenue driven by the improvement of market awareness of Anta brand and its products; And Anta children's income increased significantly.

In fact, Anta brand through hydrogen technology A-WEB、FLASHFOAM、 Innovative technologies such as environmental protection technology, together with international IP such as Marvel and Coca Cola, have created a cross-border co branded popular network, which has led to a rush to buy.

According to Nielsen consumer survey, more than 70% of Anta's consumers are young people after 1995, and this proportion is still rising; Mention rate of Anta's "co branded fund" exceeded 50%; The sales of international basketball star Clay Thompson KT family products increased by 60% year on year, and the annual sales remained at the forefront of China's basketball shoe category segment market.

Anta brand will invest more than 1 billion yuan in scientific and technological innovation in the next five years, driving the contribution rate of innovative goods to more than 40%.

　　 Fila successfully incubated two sub brands with annual turnover of more than one billion

Financial reports showed that FILA brand revenue increased by 73.9% to 14.77 billion yuan.

The growth of FILA segment's revenue is mainly due to the increasing market awareness of FILA brand and its products; Strong performance of retail business, increase of physical stores and improvement of store efficiency; And the development of e-commerce.

In 2019, the FILA brand equity index (taking brand awareness, reference rate, preference and purchase rate as evaluation indicators) increased by 60% compared with last year, ranking first in the industry.

In addition, new spokesmen such as K ō ki and Wu Jingyan signed contracts to cooperate with the China Open, and Jagger shoes made a limited debut in the world in Tokyo... attracting a large number of young audiences.

Through the brand strategy of the whole scene and the whole cycle, Fila has successfully incubated two sub brands with an annual flow of more than one billion: Fila KIDS (flow of more than 2 billion yuan) for children aged 3-15 years and Fila FUSION (flow of more than 1 billion yuan) for the post-95 trend brand of Generation Z.

Desente's brand flow increased by 75% year on year

As a high-end professional sports brand, DESCENTE achieved a year-on-year growth of 75%.

Di Sant China has developed high-end products such as comprehensive training, women and skiing. The high-quality ALLTERRAIN professional series and SKI product series have stabilized a large number of loyal high-end consumer groups. At present, 136 stores have opened in 42 cities, all of which are located in the first tier high-end shopping malls in China.

The total number of members reached 70 million, and e-commerce sales increased by 40%

According to the announcement, Anta, Fila, Desente and other brands will have a total of nearly 70 million high-quality members in 2019. Through the establishment of a member management system, the repurchase rate of members will increase significantly.

Through cooperation with Tmall, JD, Vipshop and other key e-commerce platforms, sales increased by 40% year on year, and daily peak orders reached 8 million.

As of December 31, 2019, there were 10516 Anta stores (including independent stores for children) in China (the end of 2018: 10057 stores). There are 1951 FILA stores (including FILAKIDS and FILAFUSION independent stores) in mainland China, Hong Kong, Macao and Singapore (1652 at the end of 2018), and 136 DESCENTE stores in mainland China (117 at the end of 2018).

In addition, there were 185 KOLONSPORT stores in mainland China and Hong Kong (181 at the end of 2018). There are 114 SPRANDI stores in mainland China (104 at the end of 2018). There were 41 KINGKOW stores in mainland China, Hong Kong and Macao (77 at the end of 2018).