Wei Ya: The Essence Of Life Is "Change".

　　 30000 N95 masks, 10080 disinfectants, and 100000 ready to eat foods, which were urgently prepared by Wei Ya on the third day of the outbreak, were sent to Zhongnan Hospital of Wuhan University and Hunan Provincial Hospital of traditional Chinese medicine.

　　 In addition, she also donated 1 million yuan on behalf of all the women of "Wei Ya" to fight against the virus.

　　 In fact, Wei Ya has been conducting a live broadcast project, and the farmers who can help the products remain unmarketable, despite their difficulties, they never choose to retreat. During the outbreak, she also showed us a strong sense of social responsibility.

　　 To some extent, she is not only a pioneer in Taobao's live broadcasting industry, but also a significant epitome of women in the era. The attitude of never giving up, not giving up, keeping optimistic and sunny is always following the shadow.

We have interviewed Vic, ye Shiwen and Zhan Qingyun, two modern women who are positive and energetic, and jointly launched the new VOGUE column. "Fighters: their fighting spirit" Phase one, I hope to bring upward force to all of you.

This is a record of the battle of VOGUE and their confession.

In 2003, Dong Haifeng, 17 years old, and her boyfriend, Dong Haifeng, opened a 6 square meter women's clothing store in the wholesale clothing market of the zoo.
In just three months, she saved the first $100 thousand she made in the ladies' clothing store, and the owner of the T-shirt next door exclaimed that she was a genius in doing women's clothing business.
No one would have thought that 17 years later, the "business genius" in this family has become a Taobao anchor with over 2 billion 700 million yuan a year. It has 15 million 115 thousand and 200 fans and has become the absolute top stream of the direct broadcast industry.

Her name changed from "business genius" to "woman walking on the draught". Countless people envied her good luck, but for viya, luck didn't match her strength. Behind the blessing of fortune is her constant attempt to change, embrace the variables positively and face the difficult attitude.
As she said, The essence of life is "change".
The anchor is the identity role that Wei Ya has most in the circle, but it is not her only identity. Clothing store owners, singers, hosts, models, and Taobao businesses are all professional roles she once had.
A person may easily change a job, but he will not leave a city easily. Vicya is an exception. In her three crucial career role changes, she is accompanied by the vicissitude of cities.
From Beijing to Xi'an, and from Xi'an to Guangzhou, and from Guangzhou to Hangzhou, the four cities echo each other, witness the transformation of her multiple identities, and witness the ups and downs of her seventeen years and her growth path of tenacity.

　　 Multiple identities

　　 Clothing store owner, singer, corporate propaganda, anchor...

In 2003, Wei chose to become a women's wear shop owner and set up a rule of no bargaining. Though this way, the shop is still in the market every day, and it is the best shop around the stalls.

Two years later, Wei Ya took part in the super idol variety show, won the championship, signed universal records to become a singer, but she gradually found herself not suitable for entertainment. To Wei Ya, like music, does not mean to give up everything for music.

In 2008, he left Beijing to go to Xi'an to open up the clothing market, and even opened seven stores. Three years later, in response to the impact of the electricity supplier, Dong Haifeng and her husband arrived in Guangzhou, but they began their most difficult and gloomy two years in their life. In order to find out the electricity supplier played a lot, they suffered a lot. In 2014, they lost 6 million in double eleven and had to sell two suites in Guangzhou before they could turn around.

As always before the dawn of darkness, in May 2016, Wei Ya received a call from Xiao Di, invited her to broadcast live, and the live story of Wei Ya started. So there was two hours to guide the sale of 267 million yuan sales myth, with the "Wei Ya woman" this other fans group, but also with their own efforts to support the Taobao live half the sky of the era of live broadcast phenomenon.

　　 About live broadcast

"I sold 860 thousand pounds a minute, and I was really happy at that moment."

The hard work is self-evident, but in the eyes of Wei Ya, she does not think this job is hard. She told us directly that this is my job. Choice is willingly, and giving is reasonable. I love this job and can make "love" a "career". I feel very lucky and very grateful. I really do not need to feel bad about me. Compared with many industries and posts, especially those who are now in the forefront of the outbreak of Anti Japanese War, they are really very hard people, and I am not qualified to talk about hardships.

Speaking of the happiest thing in the live broadcast, Wei Ya said that she should have won the recognition of her idol Mr. Yuan Longping, and was awarded the "pioneer of the Chinese pioneers" ambassador of the sea rice Promotion Ambassador by Yuan Lao. On the second day of being honored, Wei Ya put up seawater rice in the live room and sold out immediately. "Sold 860 thousand jin in one minute, that moment is really very happy."

Obviously, live broadcasting is a very stressful job. For Wei Ya, the most stressful time was when she first started helping agriculture live broadcast.

At that time, they sold Myrica rubra for the flood victims. As a result, bayberry could not be sold and there was a transportation problem. Some netizens shouted a curse. Some people said that the selling room was sold out in the studio, and some people said that she was doing public welfare in speculation and selling. At the same time, she bought 200 boxes of Myrica rubra, but she was in a depressed mood. As long as you feel you are doing the right thing and helping others, we will stick to it.

The woman of Wei Ya "Family, friends and girlfriends".

In fact, it is not difficult for Wei Ya to insist on this job. It is love and responsibility. She firmly tells us that she likes this job, likes to talk and share, cherish the needs and trust of fans, and enjoy the satisfaction of helping fans find what they want. Every time she was confirmed by fans, she would be more determined to stick to it.

　　 "The woman of Wei Ya" is family, friend and girlfriends in her eyes. It is a relationship of companionship, dependence and trust.

Wei told us that there was too much time for her to move her. On one occasion, Wei Ya said in the studio that she wanted to eat cold skin. A Northwest fan was in her mind. She made soup with her mother-in-law, and made a big bucket of cold skin. Last year, she brought the 521 fans' Festival to Wei Ya. Because Liang PI can not bring the plane, she also spent 650 yuan consignment. "When I got the bucket of cold leather, I felt not only heavy in my hands but also in my heart."

"There are many things like this. Many of her women silently follow me on the air every day, quietly and tenderly guarding and accompanying me.

During the interview, I also asked Wei a question, what would she choose to do if she was given a week's rest? Her answer was somewhat unexpected and mixed up.

She said: actually, my job is my life, and I didn't get that way. I have used live broadcast as a habit and integrated into life. Like the Spring Festival this year, after the end of the first day of the live broadcast, I didn't repeat the broadcast until the beginning of seven. Many people say that the women of Wei Ya want to see ya ya every day and depend on Wei Ya. Actually, this dependence is mutual, and I am used to the fans' company.

This habitual dependency can be seen in the live broadcast. Chatting with family members is not only a good thing to recommend oneself, but also to share the drips of one's life, rather than a live broadcast, rather a tea party between friends.

The essence of life is "change". "Thank you, 18 years old, for every brave attempt."

Her life was full of changes. When we asked her what she was most grateful for, she did not hesitate to tell us that she was grateful for every change.

For her, there is no way to go in life. Every step of the way counts. Looking back at every change in the past is a unique gift for life.

"I think the essence of life is" change ". I have been a singer, a model, opened a clothing store, worked as an electric supplier, and finally came to the studio. I have been constantly changing, to find their own value. "

In the heart of Wei Ya, there is no gender difference in the power of change. "No matter for men or women, do not be afraid, resist change, accept change and embrace change. You will find that future and life are limitless."

At the age of 18, veya chose to float in the north and opened a curtain of hope for a young girl. Now she looks back on her 18 year old herself. "Thank you, 18 years old, every brave attempt."

Now, Wei Ya still did not give up the possibility of trying. When we asked her what she wanted to do, she gave a short but firm answer.

　　 I want to be a teacher. This is my childhood dream.