Conform To The Short Video Channel POOVE Leveraging The New Entrance Of The Entity Terminal Traffic

Short video is a new draught that has springing up rapidly over the past two years. With the transfer of mobile Internet traffic to the short video area, the short video traffic on every platform is blowout in all directions. The head platform, represented by jitter, highlights the characteristics of large volume, strong cargo carrying capacity and high conversion rate. It creates a large number of net red shops by using short video to integrate innovative consumption and commercial content.

Based on this kind of draught, the major brands began to pay attention to the value of short video traffic, and began to layout. Short video marketing Take advantage of the short video traffic outlet to fully drain the physical terminal.

During the National Day this year, POOVE In the quiver platform launched the "China Youth gift 70th anniversary" theme collection activities, won the enthusiastic participation of young people throughout the country, get the 100000+ shaking point praise, the total exposure of the topic broke through 500000+, set off the National Youth's most dazzling expression of the wind of the motherland. With the help of online short video traffic dividends, leading the sales of offline stores and promoting sales transformation, POOVE has opened up a new entrance to the physical terminal traffic.

By digging the online social communication potential, we can lock in the innovative marketing methods of precise crowd and deep consumption demand, and promote the chemical reaction between the brand and consumers, so as to attract the flow of fans and achieve breakthroughs in sales performance. We try to find out the rules of short video social marketing from the aspects of activity content, scenes, social fission and so on, and see how POOVE leverages the new entrance of the entity terminal traffic.

　　 Grasping the right time for marketing is highly suited to the lifestyle of consumers.

This year's National Day Golden Week coincides with the seventy birthday of Daqing. How to catch the biggest popular hot spot in the second half of the year is the most important proposition before all brands.

This POOVE takes the "China Youth gift 70th anniversary" as the theme and core content of the activity. On the one hand, it closely cling to the super hot spot of "70th anniversary National Day"; on the other hand, the universities in the national day will inevitably strengthen patriotic education, and the use of the "gift" content form at this node will easily trigger a strong resonance among the youth groups.

Outside the theme, calling on youth groups to "declare to the motherland" activities is exactly what parents want to see, positive guidance for children, and the way of shaking and jowling is a form of love that young generation parents and new age teenagers love to see. It is perfectly integrated with the values and lifestyle of the target audience. So that the content of activities can be recognized by parents and children, and it will lay a solid foundation for terminal stores to detonate traffic during the national day.

　　 Scene experience promotes transformation rate

Try it on. Footwear category In the transformation of sales is an indispensable part. We can often see "Persuading" consumers to try out scenes at stores, and most customers are making the final consumption decisions based on the effect of trying on the upper body.

stay POOVE In this activity, the core activity flow of "wearing teenagers' exclusive products to the 70th anniversary representations of the motherland in the way of teenagers, namely, the opportunity to win the exquisite rites", is perfectly integrated into the activities. With the encouragement of high value gift, not only the customer's try rate has been greatly improved, but also the salesman's "interest in" guided speech technique, which is "no money to try on, to shake the voice and to win the prize", has greatly improved the success rate of the swinging customers.

The increase in trial wear rate will bring about conversion rate and sales promotion for stores.

　　 Cater for social interaction needs to form fission propagation

There is no doubt that with the gradual development of mobile Internet, short video has become the most popular form of social expression and self expression.

Just imagine, in the 70th anniversary National Day such a major festival, take a paragraph of jitter, tell about their patriotic feelings, this is with modern young people keen to bask in, show, dazzling psychology natural anastomosis. If this trembling sound happens to receive a lot of praise and interaction, the satisfaction of people's harvest will naturally become more intense.

Therefore, the core mechanism of POOVE's "China Youth gift 70th anniversary" activities, which is based on the point of praise and video correlation, is the core mechanism of the award evaluation. It has the same reason with the circle of friends in the circle of friends, such as price cutting, grouping, collecting and canvassing.

In fact, whether it's a collection of praise, a canvassing, a group or a bargain, the interests and prizes are often just a "head". The satisfaction gained from more interaction in the social circle is exactly what consumers need, and it is also a deep reason for customers to form spontaneous sharing and dissemination. After all, as a social animal, human beings naturally need mutual communication and companionship. The convenience of mobile Internet is actually a double-edged sword. When there is no need to meet, many things can be accomplished. There is only more online interaction to dispel people's loneliness.

In today's era of short video prevalence, it is the trend of the times to constantly try new brand and product marketing modes. From the short campaign of National Day sponsored by POOVE, we can see that it is precisely this spirit of constantly seeking novelty and change and keeping up with the keen sense of the times to make the brand that has been burning for 32 years is still shining new vitality.