Semir Chairman Says Cash Is Misreading Pledge Financing And Investing In Healthy Industries.

According to the disclosure, recently, Qiu Guang, chairman of Semir fashion, and mortgaged 117 million shares held to China Galaxy Securities, currently owns about 456 million shares of the company's shares directly, accumulatively pledged 262 million shares, accounting for 9.71% of the total share capital of the company, accounting for 57.41% of its direct shareholdings.

In September 7th, Qiu Guang, chairman of Semir fashion and responded to the concerns of the market in an interview with reporters, said: "the two pledge of stock financing has accumulated about 1 billion yuan, and the financing capital is mainly used to invest in the health industry." Qiu Guang and frankly speaking, the so-called "personal cash in existence" behavior is the misreading of the market. Pledge financing and reduction of cash holdings are two very different concepts.

Qiu Guang and he said that he has been committed to the development of clothing industry for many years to meet people's demand for quality and fashion life, and to further improve the medical and health facilities in China by investing in the health industry, so as to meet people's needs for medical and health care.

　 Expansion of business scale

Inventory health improvement

Semir clothing is a virtual enterprise with the characteristics of casual wear, children's clothing as the leading product group, its main brands are "Semir" and "balbala" two brands. In recent years, under the leadership of Qiu Guang he, Semir clothing has been advancing towards the direction of "multi series, multi brand, internationalization and platform" on the basis of its original dress, and its scale continues to expand. In the first half of 2019, Semir clothing business income reached 8 billion 219 million yuan, an increase of 48.57% over the same period last year, resulting in a net profit of 722 million yuan, an increase of 8.20% over the same period last year.

It is revealed that Semir clothing's children's clothing business competitiveness is prominent. Its children's wear brand balbala still maintains the first share of the market. In addition, the new brand developed by Makale and mini Barra, which is self-developed, has developed rapidly. Among them, mini Barra's revenue grew 102.88% in the first half year. Commented on the children's clothing industry, Semir's development strategy has achieved positive results. The two brands are currently earning a hundred million yuan in their income, and the proportion is smaller. In the future, there is a possibility of gradually increasing the size of the brand, which is expected to contribute new growth points to enterprises.

As of the end of 6, Semir clothing inventory book balance of about 4 billion 200 million yuan, an increase year on year, a decline. Qiu Guang and said that with the continuous expansion of business, inventories have increased, but this is a phased response in the development process, mainly due to the acquisition of brand names and new brands, and the rapid development of e-commerce business.

"At present, the new products and old products are basically half of the company's inventory, of which the old products are mainly in 2018, and the new products are mainly in 2019, including new products sold in season and warehouses. Inventory management has achieved some success in the first half of this year, and the inventory balance has declined compared with the end of 2018, and the inventory health has improved. Qiu Guang and he said.

Pursuing win-win cooperation

Promoting fine operation

In the interview, the reporter learned that the founder Qiu Guang and at the beginning of the establishment of the enterprise put forward the idea of "the river is full of water and the river is full". The so-called "River" is the partners, such as employees, consumers, suppliers, franchisees, and stakeholders. The "big river" represents the Semir business platform. This seemingly plain idea implies the concept of "the river and the river is indispensable", the market view of "taking the river as the first" and the order view of "the big river after the small river". In Qiu Guang and it seems that let the "River" first develop, Semir's "big river" can be surging and surging.

In fact, Semir has built a "two headed" light asset development model in the early days of the business. Qiu Guang and he said that enterprise production is outside and outside sales, and it focuses on product design, brand promotion, supply chain management and retail management. Such a mode not only maximizes the advantages of the social resources, but also ensures the company's right to speak on the core and core competencies. As the core of the entire supply chain, Semir must form interest communities, business communities and fate communities with all partners.

Qiu Guang and told reporters that the listed companies in the future will focus on the following three points: first, to do the cornerstone business of deep adult leisure wear; two, to strengthen and enlarge children's clothing engine business; three, to do well in e-commerce seed business.