Tiktok Launches Its First Global Marketing Campaign With UNIQLO

UNIQLO and TikTok jointly launched the #UTPlayYourWorld application challenge, the first global marketing activity of the two companies.

It is understood that during the period from June 25th to July 11th, users invited to participate in the challenge could share their creativity on TikTok with their favorite UNIQLO UT series clothing.

This time, UNIQLO will use TikTok's immersive and interactive content experience to build contacts with audiences. #UTPlayYourWorld will present the concept of UNIQLO UT through vertical user generated content, so as to attract "a new generation of influential consumers". All participating challengers can invite users to record and share their own "UT moment".

Billion power understands that in order to get the qualification of the event, participants must select music #UTPlayYourWorld and shoot videos on TikTok. And when you release the video, you should play the #UTPlayYourWorld's activity label, and also pay attention to the TikTok account of UNIQLO's official.

At present, the event will be held in the United States, France, Japan and Taiwan, and the TikTok creators will be able to broadcast their videos on the screen of UNIQLO stores around the world, and the winners will be released from July 12th to July 19th.

TikTok Masaki Nishida, Japan's vice president and director of business operations, said that TikTok enables everyone to become a creator directly through mobile phones, and is also committed to encouraging users to share their enthusiasm and creative energy through video and audio, so as to establish community interaction. From this, TikTok also saw a great opportunity for brands to connect with young people and expand brand influence through the original, natural and creative content on TikTok.