LVMH Group Once Again Entered The Fair To Take The Opportunity To Go Deep Into The Chinese Market.

Following the successful trial of the first China International Import fair last year (hereinafter referred to as the "Expo"), the French luxury goods giant LVMH group will carry more brands to participate in the second Expo in November this year.

According to the foreign fashion authority media "women's Wear Daily" in March 25th and the Xinhua News Agency Europe Branch in March 26th, on the occasion of President Xi Jinping's state visit to France, LVMH Group Chairman and chief executive officer Bernard Arnault and the deputy director of China International Import Expo Bureau signed a cooperation agreement at the Paris headquarters of the group, and confirmed that the LVMH group will participate in the second session of the fair in from November 5th to 10th this year.

Bernard Arnault, chairman and chief executive officer of LVMH group, said the group's largest brands including Louis Vuitton and Dior have submitted applications.

In addition, watch brand Berluti and high-end suitcase brand Rimowa may also appear in the exhibition.

LVMH hopes to set up 4000 square feet (1200 square meters) exhibition area this year to display exhibits and organize various activities for Chinese consumers.

Last year, LVMH group invited its more than 1 million visitors to the fair through its watch brand Hublot and liquor brand Mo t Hennessy. Therefore, LVMH group viewed the event as an important opportunity to further enter the Chinese market.

In 2018, the "China market" became the key word of many luxury group earnings reports, especially the LVMH group.

According to the financial report, in the 2018 fiscal year, LVMH group's business profit increased by 21% compared to the same period last year, and entered the 10 billion euro club.

In the earnings report, Bernard Arnault specifically mentioned that the growth rate of Asian markets, especially the Chinese market, was significantly higher than in the previous few quarters.