New York Fashion Week NPC: The "National Tide" Imagination Of Spacewalk

This time NPC took the joint name of the fashion brand to the extreme - this time in New York fashion week, which brought five joint names in one breath. NPC (New Project Center), China's first fashion brand integration store, has four main brands PHANTACIsince06, ANB_BRAND the MAD HATcher, N3XISM_STUDIO and UMAMIISM from the Imperial Palace palace culture, presenting the theme of "space moon landing" from different angles.

This season, NPC has tried a lot of technology fabrics on the outside products, such as the fluorescent coloring down jacket and the strong silver cover of the space, and the word "Nothing great comes easy" has been used as a brand for the past ten years. It also runs through the whole series, with different fonts and design styles appearing on the back of the jacket, the shoes of the socks, the T-shirt, etc., which is also the way to deal with the symbols that the trend brands are good at. Li Chen NIC took this fashion week as a brand in the design style and positioning, to some extent, to change the opportunity. "We feel that NPC 10th anniversary has to do something special, and just on this stage of fashion week, we can make some more conceptual attempts and make breakthroughs in the art form." Li Chen NIC told BoF.

NIC and Willber Pan, the brand leader Li Chen, want to do more than just show the romantic imagination of man's landing on the moon 50th anniversary. They want to explore what a feeling of weightlessness is in space. "For tenth years, I have had self doubt and feel like weightlessness, but in fact, I need to stick to my own ideas and original ideas at this time." Willber Pan told BoF frankly. After ten years of fashion, they become more responsible. "We want to make young people realize that personality is not only rebellious, but also personality." Li Chen NIC explained.

In the case of tide becoming mainstream, NPC wants to do it in a very simple and difficult way. Let the audience realize that the trend of NPC is not just clothes, but on the stage of New York, the story that NPC wants to tell is even more loud.