Pitti Uomo 2019/20 Autumn Winter Men'S Wear Exhibition Opens In Italy

According to the world clothing shoes and hats net, January 8th, the ninety-fifth Pitti Uomo 2019/20 autumn and winter.

The exhibition will be held in Florence, Italy, Fortezza Da Basso, and the venue will be held from January 8th to January 11th.

The exhibition covers an area of 60 thousand square meters.

1230, 542 of them came from overseas.

China's men's wear brand Unawares, founded in 2012, is also one of the exhibitors.

Agostino Poletto, general manager of Pitti Immagine, the sponsor of Pitti Uomo, said that apart from "grand" and "ingenious thinking", "surprise" and "keeping pace with the times" were also the themes of the ninety-fifth Pitti Uomo men's Wear Exhibition.

The theme of this exhibition is "The Pitti Box", from high-yield talent.

The design of Sergio Colantuono echoes the consistent aim of the exhibition held by Pitti Imagine: to allow the exhibition to accommodate more innovative ideas and fashion styles and become the surprise box (surprise box) of participants.

Infinity Box, one of the five surprise boxes, is a 40 meter visual art gallery.

Visitors can view the works of visual artists from 12 different countries through the collection of online visual arts platform Visual Fodder founder Dan Mauger.

The other four boxes are:

Park Box is where people relax and relax. Visitors can share their food and exchange ideas here.

Video Box circulate the latest promotional video of Pitti Uomo.

People can also take self timer in Show Box and participate in the conversation between men's clothing and fashion industry.

A little tired, visitors can enter the venue of Silence Box enjoy five minutes of quiet decompression time.

Exhibition area distribution

Previously, Pitti Uomo has attracted people's attention because of its colorful and interesting promotional films.

The exhibition has returned to the plain and elegant tradition and used black and white ads to propagate people.

At the same time, the exhibition will also find a delicate balance between designer brand, emerging brand and mature brand through the combination of indoor and outdoor exhibition area.

Due to the adjustment of some key links in the exhibition, there were some changes in the interior furnishings of the exhibition.

Last year, the "Touch!" exhibition area for the avant-garde brand was located at the entrance of the venue. This year the exhibition area was housed in the Medici Pavilion palace of the Fortezza Da Basso castle. The Andrea Caputo Studio of the building design studio is responsible for the design work in the area.

Some Japanese brands have joined the "Touch!" exhibition area.

The exhibition area also divided the exhibition area for the 6 finalist brands of Tokyo fashion week (Anei, Cinoh, Jieda, Nobuyuki Matsui, Postelegant and Rainmaker) and four Japanese designers specializing in white leather technology.

These four designers form the Japanese White Leather Project (Japan white leather project). They are: bags, accessories, brand Ed Robert Judson designer Satoshi Ezaki, fashion brand Kozaburo founder, Kozaburo Kozaburo, bag accessories brand, brand design, and brand name.

These designers will make use of the world heritage site, Japan's Ji Lu Road, to inherit a thousand year old white leather tanning process to produce related products for this exhibition.

Agostino Poletto said that they had thoroughly reformed the "Touch!" exhibition area.

In the region, a slightly rugged light colored minimalist material was used for decoration, so that all the distinctive brands can be melted into a whole.

The Futuro Maschile exhibition dedicated to the modern fashion has always been one of the areas where Pitti Uomo is used to show the fruits of fashion research.

At this exhibition, Futuro Maschile exhibits a series of brand new brands.

The "I Go Out" exhibition area, which was first launched in June last year, has won the praise of people. The organizers of Pitti Uomo hope to gradually move closer to the urban fashion.

The "Unconventional" that specializes in displaying alternative brands will also turn to high-end street style.

Special events

The organizers arranged many special events for the current Pitti Uomo.

Arrangements for January 8th:

Slam Jam, the pioneer shop in Milan, held the first Portuguese fashion show at the Marino Marini Museum Museum.

Meanwhile, the joint Blazer Mid "Class 1977" sports shoes jointly built by Slam Jam and Nike also unveiled the mystery today.

The French outdoor sports brand Rossignol has released a series of cooperation with Philippe Model Paris, a high-end shoe accessories brand in Paris.

Italy luxury brand Gucci's boutique Museum Gucci Garden also showed the public a brand new interior decoration.

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Arrangements for January 9th:

Canali, a high-end men's wear manufacturer in Italy, will issue a new menswear series at Palazzo Antinori.

Italy snow boots brand Moon Boot will hold the 50th anniversary celebration of brand establishment.

South Korea's men's clothing brand Beyond Closet will host a fashion show at 2 p.m.

In the evening, the French fashion brand Y/Project creative director and Belgian designer Glenn Martens will participate in the special event of the exhibition as a guest, displaying the brand new 2019/2020 series.

Hot events in January 10th:

Haculla, a street apparel brand created by Jonathan Koon, a Chinese American entrepreneur, will hold a fashion show at noon that day.

With the creative guidance from Danish genius designer Astrid Andersen, the Fila Andersen Fjord, the high terminal brand of Italy fashion sports brand, will meet with the public for the first time.

In the evening, Aldo Maria Camillo, the creative director of Italy fashion brand Cerruti 1881, will launch the first men's clothing series of the same name brand Aldomariacamillo.

Pitti Uomo's informal arrangement has gained more brand response.

Whether it is the new conference of English Garment Company Barbour, which has been established for 125 years, the series of cooperation between menswear brand Allegri and Cottweiler, Les Hommes and Italy sportswear designer Sergio Tacchini; Spain's environmental protection clothing brand Ecoalf has introduced the capsule series of 100% Italy made, and the British men's wear brand Ben Sherman launched capsule series, all of which reflect the multi faceted nature of male fashion.

This Pitti Uomo also includes:

Italy warm clothing brand Reda launches Rewoolution sportswear product line

The French swimwear clothing brand Vilebrequin first launched the Vilebrequin Denim of the male and female Fuku Ko brand

Us men's wear designer John Varvatos debuts for Pitti Uomo

Woolrich, a clothing company, launches new product launches

Last summer, the British designer Talent McDonald, who won the ITS (International Talent Support) design award, launched a new conference on the clothing brand of the same name.

More interesting reports, please pay attention to the world clothing shoes and hats net.