New Balance President And CEO Will Retire From Joe Preston To Succeed.
In October 30th, New Balance announced that Rob DeMartini, the president and CEO of the company, will be replaced by Joe Preston, now the chief business officer (Chief Commercial Officer).
The personnel changes will take effect in December 31st this year.
Rob DeMartini leadership
New Balance
It has been 12 years.
During the period, New Balance global sales increased from US $1 billion 500 million in 2007 to US $4 billion 200 million in 2018.
The proportion of international sales increased from 30% to 65%.
clothing
Progress has been made in the field of retail and e-commerce.
New Balance has a compound annual growth rate of 11% in recent years.
The successor is Joe Preston, the chief business officer.
New Balance
Old staff.
He became a senior product manager of New Balance in 1995 and was appointed Vice President of Asia Pacific region in 2002. He was appointed Vice President of international trade in 2005.
In January 2008, he was promoted to vice president of international operations, and was later appointed to be responsible for global product development and sports marketing.
In recent years, in addition to traditional running business, New Balance has also made efforts in football, such as signing Liverpool.
And a week ago, they signed the Darius Bazley as an intern. The internship is composed of two parties: Dario Basili.
Gym shoes
Within the sponsorship contract.
That is to say, New Balance has renewed his idea of basketball.
In August 15th this year, New Balance announced that its target sales in 2023 were $7 billion, of which the Japanese market was the key to growth.
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