How Can Chinese Furniture Export Enterprises Win Overseas Markets In The Era Of Li Ke Manufacturing?

The "2025 made in China" was put forward by our country, with the emphasis on the five key projects of "manufacturing innovation", "intelligent manufacturing" and "green manufacturing". With the rapid development of the new generation of industrial revolution in the world and the innovation of science and technology in the era of IOT, Chinese furniture manufacturers have put forward new demands in the process of shuffling and restructuring, and their competitive power has been significantly improved. While reclaiming the local market, furniture manufacturers continue to tap various profit margins and business opportunities in the export sector, and put forward "development far beyond the national standard, shoulder to shoulder standards".

　 Analysis of furniture manufacturing export enterprises

In recent years, China's economic growth has slowed down, and the overall deployment of industries such as capacity and structural adjustment has also brought a certain amount of impact to the furniture consumer market. Many enterprises in the fierce competition in the market environment, profits fell, facing the risk of marginalization. For furniture manufacturing export enterprises, the practical links such as trade war, export tax rebate and so on are even more serious. They should not only consider the domestic market and group environment to consider the production efficiency and cost-benefit, but also focus on the pain points of overseas export markets, grasp the operation mode of enterprises, accurately predict the market of products, and adapt to the influence of relevant policy movements and country factors.

The United States, a global economic superpower and a big emigration country, has a huge market in its home building materials abroad, but the market abuses are obvious. That is, the retail channel of American home building materials is relatively concentrated, and its brand varieties are not as numerous as domestic ones. In addition, their prices and positioning are high, and the market has great desire and acceptance for new brand manufacturers and cheap furniture.

Second, the demand for overseas markets is still booming. IKEA, a famous furniture retailer, accounts for 1/4 of its total purchases in China. Obviously, Chinese furniture enterprises have many opportunities for development in the field of overseas exports. In the furniture manufacturing market, relying on advanced equipment, German enterprises have developed a unique 4 way of industry. Relying on first-hand data, American enterprises have put forward the industrial Internet; relying on superior talents, Japanese enterprises have developed lean production. Well, What will Chinese furniture export enterprises win overseas market?

Standing at technical draught to create core competitiveness

At the technical level, Chinese enterprises mainly carry out the export of furniture products by means of OEM OEM. These labor-intensive industries consume huge manpower and material resources, but the technical content is not high, with little added value and strong substitution. Over the past decades, with the emergence of cheaper labor force in Southeast Asia and other places, this mode of foundry industry has not brought good brand reputation and stable competitive advantage for Chinese furniture manufacturing export enterprises, but brand value added and sales chain are the core links to earn huge profits in the "smile curve". At present, constantly using the Internet of things and intelligent manufacturing technology, developing and introducing furniture design talents is the only way to realize the transformation and upgrading of furniture manufacturing industry, and also an effective means to continuously enhance the competitive strength of export products.

The market is coming soon, and the market is far more than 50 billion.

On the market level, the Asia Pacific region is still the fastest growing region in the global furniture consumer market. Although China's growth rate has slowed down in recent years, its annual export stability at about US $50 billion has determined the huge consumption potential of our country as the most important furniture producing country for the global market. With the growth of global diversified demand and the escalation of consumption upgrading, the depth of cooperation channels and offline stores will expand overseas. The market prospects for furniture exporting enterprises in the future will still be immense.

Brand awareness is set up to form export service closed loop.

From the perspective of brand building and service, furniture manufacturing export enterprises in China are still at the initial stage. As a developing country with rapid development of e-commerce technology, China's furniture manufacturing export enterprises will be able to realize the upgrading of the overall service level of the furniture manufacturing industry, and effectively promote the scale of furniture exports from the scale to the overall efficiency, only by continuously strengthening the building of brand awareness, upgrading the awareness of service, building and expanding high-quality channels, and promoting the Internet + way.

　 Digitalization reshaping furniture manufacturing in the future

Are you ready?

Rick and other professionals invite you to discuss the topic of "digital remodeling furniture manufacturing future" to explore and share the experience of the industry development. In addition, you have the opportunity to meet with Rick experts and discuss how to further realize the digital transformation, so that you can win the industrial 4 starting line.

　 [about Rick]

Rick is committed to having the vision of fashion. clothing Automotive interior and furniture companies develop the leading technology they are longing for. By pushing these industry The digital transformation, Li Ke from design to production in all directions to brand and manufacturers, help them win in the market.

Rick was founded in 1973, and now there are 32 subsidiaries in the world, serving more than 100 countries in the world. Rick has more than 1650 employees, and its operating income was $313 million in 2017. The company's shares are traded on the Euronext.