Isn'T He Willing To Make Clothes?

Photo source: CNN

In the past few weeks, Kanye West has been very active on Twitter, and he talked about her brand on it.

Next, Yeezy will not be limited to

Company only.

According to the world clothing and shoe net, in May 1st, Kanye West issued Twitter, saying: "Yeezy business now includes food, shelter, media and education. In addition to that, Yeezy is a home fashion investment company. Since last week, it has invested in three companies."

Although the Adidas behind it did not respond to these investments, he was able to prove that he was right.

The next ambition to expand.

He said he had led Gap's former supply chain director, Deborah Palmer Keiser, to reduce product pricing, while he was planning to expand the team by adding 160 celebrities by the end of the year.

The cooperation between Adidas and Mr. Kan deepened in June 2016, when the new brand Adidas+Knaye West was set up, which involved many kinds of clothing, shoes and accessories such as street breeze and sportswear, and had its own retail stores in the terminal market.

The two sides call this brand the most in-depth cooperation between the non sports brand and the professional sports brand, but the proportion of each other's share in the new brand has not been disclosed.

Although Mr. Kan has always supported fashion democratization and is committed to developing Yeezy into an all-around lifestyle brand and ensuring a reasonable price, recent actions seem more like a response to his tense relationship with luxury goods industry, especially after Virgil Abloh took over the position of creative director of Louis Vuitton menswear.

In an interview with personal radio Charlamagne, Mr. Kan said he had had the opportunity to work with LVMH Group Chairman and CEO Bernard Arnault, but failed in the end.

Judging by his current plans, he is looking beyond the fashion world and seems to be positioning himself as Walt Disney instead of Michael Jordan.

It is reported that he recently met with venture capital expert Peter Thiel.

Mr. Kan is confident of his coconut shoe business. He also claims in Twitter that Yeezy valuation will exceed $1 billion and become a unicorn company. It is the second fastest growing company in history.

"Nike can never duplicate the success of Yeezy. Adidas is a good partner. They have made Yeezy a real brand."

Although the valuation of Yeezy is yet to be confirmed, it is undeniable that the brand has been successful. Recently, it ranks ninth in the list of the most popular brands in fashion search platform Lyst.

Mr. Kan released the scene at Adidas+Knaye West.

Coconut shoes become the star mark of the star

More interesting reports, please pay attention to the world clothing shoes and hats net.