New World Department Stores Are Looking For Disruptive Changes.

According to the world clothing shoes and hats net, a week ago,

The development of the indirect wholly-owned Affiliated Companies, new world China, won 2 billion 85 million yuan for a plot in Zengcheng District of Guangzhou.

The new world will invest 5 billion yuan to build the project into the regional headquarters of Southern China.

The public take this opportunity to change the image of the new world's frequent sale of assets in the mainland.

In the latest stage, the new world has invested five yuan of commercial land in nearly 20 billion yuan in Guangzhou, Shenzhen and other cities.

The plan to build the regional headquarters in Southern China also illustrates the strategic adjustment of the old Hong Kong funded enterprise and the new layout of the third generation of the Zheng family in the future.

The new world's massive sale of assets in the mainland began two years ago, while the new world China delisting plan began earlier in 2014, and eventually completed the delisting in August 4, 2016.

Prior to that, the new world China has been the flagship platform for the new world group to develop its real estate business in the mainland.

In addition to the delisting of the new world China, another new subsidiary of the new world development, the new world department store, has staged a "farce" in this year's delisting.

Between 2015 and 2016, new world department stores in China closed down some of the poor department stores in the mainland.

In June 6th of this year, the new world department store issued a proposal to privatize on the occasion of the upcoming listing of 10th anniversary, but after three degrees of delay, the privatization finally failed.

The privatization of this time is different from the new world China.

New world department stores in China announced in the announcement that in view of the sluggish phenomenon of the industry, New World Department Store China needs to make the necessary changes to enhance its long-term competitiveness.

Due to the intensification of competition in the domestic retail market, the volume of traditional retail outlets such as department stores has been greatly reduced.

Around 2016, the new world of Zheng family and Zhou Dafu made a price of 33 billion 900 million yuan, and sold nine items to eight cities in mainland China in succession.

At that time, they were together with the Hong Kong enterprises, such as Chang Shi and Chinese buyers who sell assets in the mainland, and were considered to have to adjust the layout of their internal businesses in a large scale.

But since then, the new world China has not lost its momentum in the mainland like the outside world.

At the end of last year, they and Zhou Dafu jointly took the commercial block of GUI Wan area in Qianhai, Shenzhen, and proposed to spend 8 billion yuan to develop the plot into a financial and commercial complex, which is the "first show" after the privatization of new world China.

After the sale of assets and return to the first tier cities, and the delisting of two listed companies, the development of the new world in the mainland is still in the process of adjustment.

In the eyes of the outside world, Zheng Zhigang, born in 1980, will undoubtedly become the next leader in the new world. This young successor seems to be somewhat different from his father Zheng Jiachun and his grandfather Zheng Yutong.

In 2012, Zheng Jiachun, the son of Zheng Yutong, the founder of the new world, took over as the head of the new world.

In 2015, Zheng Zhigang was promoted to executive vice chairman of new world development. He was responsible for the strategy, direction, operation and implementation of the group.

Before Zheng Yutong's death, the new world developed by China is mainly responsible for the mainland's residential business and a small number of commercial projects, while the new world department store operates as a retail sector in the mainland.

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This layout changed significantly after Zheng Zhigang entered the board of directors of the new world.

On the one hand, the new world China has been fully contracted to sell mainland projects in succession and eventually withdraw from the market.

On the other hand, in the first tier cities continue to take place, adding commercial real estate.

In December 2016, New World Development announced a joint venture with Merchants Shekou to win four commercial sites in Shenzhen with a total investment of about ten billion yuan.

In the same month, the new world China new management team was first unveiled in Guangzhou, and vice president Huang Huang Mei announced at the meeting: "the new world has just entered China."

However, the sales volume and land reserve in the mainland have not eliminated the conjecture that the new world is leaving the mainland.

In the face of the new world development, the 2017 fiscal year income dropped 4.94% and gross profit fell 1.65%. The new world development executive vice president and general manager, Zheng Zhigang, still expressed many times to the mainland in the performance of the 2017 fiscal year.

Optimistic.

The successor, who is generally considered to be chairman of the new world development, has repeatedly expressed the desire to vigorously develop the land in the mainland and plan to increase the mainland's land reserve by HK $16 billion -200 billion.

The plot in Guangzhou Zengcheng district is the beginning of his 20 billion Hong Kong dollar plan.

Hong Shengqi, director of real estate research in Hongkong, said in an interview with an interface reporter that the delisting of new world China and the sale of mainland properties did not mean that it intended to "withdraw from the mainland".

He analyzed that the new world itself had a lot of land reserves, plus Zheng Zhigang's plan to increase land reserves in the mainland. Its previous move should be reconfiguration of assets and the focus of future investment will turn to the first tier core cities.

And Zheng Zhigang seems to be pretty good at commercial real estate.

In 2009, Zheng Zhigang set up the first K11 shopping Art Center in Tsim Sha Tsui, Hongkong, and immediately opened the pace of expansion in the mainland.

According to the new world development 2017 earnings report, the K11 rental rate in Tsim Sha Tsui is 99%, with an average monthly traffic volume of about 1 million 500 thousand passengers.

Hong Shengqi commented that Zheng Zhigang, who was relatively young and had studied abroad, had a better understanding of modern commercial operation mode and young people's consumption demand. His ideas were more innovative than those of the new world before, though they could not understand them very well.

Similar to Wang Sicong, another widely known young "two generation", the art loving successor has been testing water racing.

In October 2016, Zheng Zhigang succeeded Wang Sicong to become a supervisor of the company's heroes.

In September 2017, K11 signed a strategic cooperation agreement with heroes. The two sides will work together to establish a relatively younger project element in the K11 project, such as the electric competition hall and the VR Experience Hall.

But can this successor who looks different from the new world really bring about a "new world"? "Outside expectations may be overly optimistic, but each generation has every generation's style and is likely to extend the characteristics of Hong Kong funded enterprises on a large scale."

Hong Shengqi said.

There is no doubt that in recent years, the new world with frequent movements is seeking subversive changes.

In the face of the turmoil in the mainland's uncertain real estate market and retail industry, the New World Department, which is intent on restarting its momentum, has yet to produce more satisfactory results.

And the attention of the successor Zheng Zhigang will lead the new world to where, still need long-term observation.

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