"Smart" Shopping Center Will Become The Trend Of Development In The New Retail Trend

Recently, the Ministry of Commerce issued the second quarter of 2017 "China shopping center development index report".

Data show that in the second quarter, China's shopping center development index was 64.8, down 3.5 from the first quarter, but still higher than 14.8 of the ups and downs, and the shopping center market still maintained a good development trend.

The experts interviewed said

Under the guidance of the trend, the advantages of community shopping centers are increasingly prominent.

In the face of competition, shopping centres are investing more in technology.

Will become the future development trend.

"Black technology" competition opens the curtain

According to the report, the performance index of shopping centers in the second quarter was 72.8, down 7.3 from the same period last year, and the cost control index was 33, lower than that of the ups and downs line 17, down 6.7 from the first quarter.

"Owners continue to invest more in new technologies such as marketing and big data, so operating costs continue to rise."

The Ministry of Commerce spokesman said that 54% and 46% of the owners increased their marketing and technical investment in the second quarter.

Under the impact of electricity providers and other formats, traditional shopping centers are speeding up their own technological content. Intelligent parking lots, intelligent try on and other "black technology" have become their new favorites.

Shi Jin, chief analyst of Rui Yide, China Business Research Center, said that high technology is leading the pformation of shopping centers and promoting the pformation of traditional commerce into intelligent business.

"Some high technology is really effective, such as shopping mall using AR technology to do shopping guide," he said.

However, because of the high cost, all kinds of "burn money" technology has not been widely used in domestic shopping centers.

As some forward-looking shopping centers continue to increase their cost inputs, new technologies will continue to ferment in terms of user experience, environmental optimization, and functional upgrading.

Community shopping centers continue to lead.

In the second quarter, the community shopping center continued to develop well. The declining trend of urban shopping centers has not yet been reversed.

According to the report, the community property index is 73.5, a rise of 5.9, reflecting the good performance of sales and rental income.

More than 80% of the community shopping center projects achieved a growth in sales and rental income, and more than 90% of the projects received more rental inquiries.

By contrast, the property index of urban shopping centres is 64, down 5.3 from the link.

Gao said that this was mainly due to a slight decline in sales and rental income.

Chen Lifen, a researcher at the Ministry of commerce circulation industry promotion center, said that the community shopping center has become a bright spot for the development of the physical retail industry.

By actively embracing new technologies and new models, community shopping centers can provide sophisticated and professional convenient services to meet consumers' "last mile" shopping needs, and thus become the "new retail" wave of experimental fields.

In addition, the outlets have maintained a positive growth.

The report said that although access to big data and increased investment in new technologies led to an increase in operating costs, the operation performance of outlets has further improved.

"The rising level of per capita disposable income in China has boosted consumer spending and brand sensitivity, providing opportunities for the growth of orlies."

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