Shishi Textile And Garment Enterprises Rely On Their Own Efforts To "Open Up Territory And Expand The Territory".

Recently, two Chinese buyers from Vietnam are looking at the functional fabrics produced by Shishi recently at the "2018 spring and summer Chinese fashion casual wear and the national textile fabrics Pavilion innovation product exhibition" held at Shishi.

Shishi textile and Apparel Association recently released data showing that in the first quarter of this year, the export volume of textile and clothing above the Shishi scale reached 7 billion 542 million yuan, an increase of 36.6% over the same period last year.

It is worth mentioning that the proportion of export volume to the countries and regions along the belt and road has increased from 38.6% last year to 45.8% at present.

From the point of view of export volume, exports to ASEAN, Middle East and Africa, three key areas of Silk Road, have increased by more than 60%.

The industry indicated that the export of Shishi textile and clothing to the countries and regions along the "one belt along the way" continued to grow. It is the result of the efforts of the Shishi textile and garment enterprises to "open up territory and expand the territory". It is also a policy effect of the government departments to encourage and support the textile and garment enterprises to accelerate the "sea going".

For a long time, the export of Shishi textile and garments is mainly based on "Introduction", which means selling the wholesale market of Shishi local clothing city and light textile city as a selling point, attracting foreign businessmen to purchase.

Now, this situation is changing quietly: in the process of the national market along the Silk Road, the Shishi clothing enterprise's initiative "going out" is very obvious.

Recently, Hong Xiang forum, executive vice president of Shishi textile and Garment Association, is very busy.

He told reporters that in early next month, a Textile Fair will be held in Mumbai, India. The chamber of commerce is busy connecting more than 30 textile and garment enterprises to participate in the exhibition collectively and intends to expand the India market in a large scale.

Hong Xiangtan said that in the face of the historic opportunities brought by "one belt and one road", many Shishi textile and garment enterprises have shifted their focus from Europe, America and Japan to the Middle East and Southeast Asia along the Silk Road since last year.

At the same time, local authorities are also following up quickly.

Since last year, Shishi Economic Bureau, Commerce Bureau, Trade Promotion Council and other departments have joined the initiative to take part in the economic and trade exchanges between the countries and regions along the silk road.

In addition, more than 100 textile and garment enterprises were organized to participate in 12 key textile and garment exhibitions along the Silk Road area.

A series of measures have raised the visibility and influence of Shishi textile and clothing brands in the countries and regions along the silk road.

In the process of developing Silk Road market in Shishi textile and garment enterprises, it shows the characteristics of collective entry into large commercial markets.

It is understood that at present, a large number of Shishi textile and garment enterprises are involved in the construction and operation of Bahrain Dragon City, India Mumbai clothing city, Poland China Fujian Commodity City, and Russia China (Fujian) commodity city.

"Shishi textile and garment industry, mainly with small and medium-sized enterprises, and developing the Silk Road market in the form of Baozhuang, is conducive to reducing the marketing cost and thus the overall brand of Shishi textile and garment industry."

Lin Jinchang, director of Shishi commercial bureau, told reporters.

Recently, the China Textile Information Center, the national textile product development center and the China clothing association jointly held the "2018 spring and summer fashion and casual wear trend of China and the exhibition of innovative products of the national textile fabrics Pavilion".

The event showcases more than 1500 fashionable and innovative products, showing the trend of China's textile fabrics to the world.

Among them, there are 700 fashionable and leisure style innovative products from Shishi local, showing the great charm of Fujian style textile and clothing.

The organizers told reporters that the exhibition attracted more than 500 garment designers and purchasers from the countries and regions along the silk road.

"From output products to leading fashion, China's textile and garment industry is undergoing a qualitative leap, and in this process, the Fujian style textile and garment industry, taking stone lions as its center, has played a very important role."

Speaking of the contribution of Fujian textiles and garments to China's fashion and fashion industry, the president of China Textile Industry Federation

That is to say.

As a matter of fact, many people think of Shishi, which is often seen on the streets and billboards in the wholesale market.

Indeed, since the reform and opening up, Shishi started from the handicraft workshop to win the textile and clothing products, and created a huge textile and garment industry cluster.

However, selling products is not enough.

In recent years, with the change of economic situation, quite a number of Shishi textile and clothing leading enterprises are no longer satisfied with just making products, and they are looking to the fashion field.

Shishi government also put forward the ambitious goal of building "Oriental Milan".

According to the data released by Shishi textile and Garment Association, in recent three years, various fashion products show and fashion show in Shishi every year, and there are not less than 500 venues.

At present, the textile and garment manufacturing industry along the Silk Road in Southeast Asia, the Middle East and even Africa is accelerating development.

Hong Xiangtan told reporters that the fashion development trend of Shishi textile and clothing has attracted the attention of the industry and people in the countries along the silk road.

On the scene of the "2018 spring and summer Chinese fashion casual fashion release and the national textile fabric Pavilion innovation product exhibition", the representative of India Mumbai garment industry association Adu Lien said that the fashion of Shishi clothing has been promoted rapidly. It is worth learning from Mumbai's clothing industry. They plan to send 200 fashion designers from year to year to learn from stone lions.

In this regard, Yang Ziming, President of CABBEEN apparel, a leading local enterprise in Shishi, believes that clothing itself is a fashion product. By combining with more fashion elements, it can greatly increase the added value of products, thus promoting the "Shishi" textile and garment enterprises "going out".

Stone lions on the Silk Road

In the team, leading enterprises and brand enterprises are a strong team.

Due to the obvious advantages of capacity and manufacturing, a few years ago, a number of international brand enterprises and foreign enterprises were looking for foundry enterprises in Shishi.

The export of stone lions to the countries and regions along the silk road is also dominated by OEM products.

However, in recent years, as a result of low labor prices and other advantages, a large number of countries and regions along the silk road have also developed textile and garment products foundry business.

Shishi, a large number of textile and garment OEM enterprises, especially leading enterprises and brand enterprises, began to turn to their own brand creation.

Zhen Feng company, located in Phoenix Street, Shishi, is a leading manufacturer of children's wear.

Over the past 10 years, the company has been making OEM for an international first-line children's wear brand, and the products are mainly exported to India and Thailand markets.

In recent years, with the rise of domestic labor prices, the company's OEM business has been losing year by year.

In 2015, the company registered "Feng Yan" new trademark, set up 8 offices and sales branches in Thailand, Malaysia and other countries, launched the export strategy of exporting its own brand, and finally entered the Southeast Asian market.

"The old way of foundry has gone nowhere.

It is the general trend.

Over the past three years, we have maintained an annual average export volume of more than 50% for the countries and regions along the silk road. "

Zhen Feng company chairman Cai Mingfa said.

The reporter learned from Shishi textile and clothing association that in recent three years, more than 80 leading enterprises and brand enterprises such as wild leopard, Royal treasure, western region camel and other brand enterprises have carried out the brand pformation, and actively exported the brand, which has fully promoted the overall export volume of the Shishi textile and garment industry to the countries and regions along the silk road.

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