Japan Watch Giant Seiko Holdings For The First Time To Pform The Core Watch Brand

Due to local tourism consumption demand downturn, high-end watch business development is slow, its Grand Seiko, Credor, Galante, etc.

Sales are sluggish.

Sales in Germany, Australia and many other overseas markets have improved, but sales are down due to strong yen.

In addition, the decline in brand sales in US Department stores has also had a negative impact on total sales.

It is reported that local and overseas markets contribute respectively to 50% sales.

In the first three quarters of fiscal year 2016 (April 1, 2016 to December 31, 2016), Seiko:

Sales fell 16.6% to 191 billion yen compared with the same period last year.

Operating profit fell 58.7% to 5 billion 600 million yen over the same period.

Net profit fell 95% to 600 million yen over the same period.

It will increase the price of its high-end brand Grand Seiko and enhance its luxury image by designing new look.

It is reported that Seiko will remove the original logo below the number 12, and add GS logo to the top 6.

The company released the new appearance of the watch when it launched the limited edition of the old Grand Seiko, and the other series of watches will be on the store in May this year.

The company will also strengthen the ladies watch series.

Because of the growing number of working women in Japan, sales of women's watches are growing strongly.

By the end of fiscal year 2016, Grand Seiko has added ten new ladies' watches to attract management women.

At the same time, Seiko will also launch sports watches suitable for deep diving and other sports.

In 1969, Seiko developed the world's first quartz watch, but because of its popularity, the price of quartz watches began to decline.

Hattori Shinji, chairman of Seiko Shinji, said: "with the commercialization, Seiko brand is often regarded as the middle end location in the world." (Hattori)

Although Seiko has a higher share in the local market, Swiss watches such as Piaget (Bo Jue) and Rolex (Rolex) dominate the high-end watch market in the world.

The average price of Grand Seiko watches is 50~70 yen (3.12 yuan to 43 thousand and 700 yuan), and the brand plans to introduce products with higher added value and price above 100 yen, such as painting, metal carving and other traditional Japanese crafts.

In the store, the sales area of GS watch will be decorated in blue or silver, and the brand will extend the warranty period from three years to two years.

"For luxury brands, providing extended services is very important," Hattori Shinji said.

Another high-end brand Credor of Seiko is also announced in the near future. It will release a limited edition this summer.

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This global limited 8 watch is decorated with carved patterns. However, this design can not directly appreciate from the front.

This process comes from the contrast between Japanese traditional aesthetic uramasari and Japanese appreciation of interior and exterior design, which is directly reflected in the simple and elegant appearance of men's kimono, but with high quality raw materials, bold colors and patterns.

For Japanese gentlemen, ensuring interior design is more fashionable.

According to this concept, the front of the new table is simple and classical, but the back cover of the case is decorated with cherry blossom patterns and ox cart.

These designs were carved by a master craftsman, and then assembled by artisans by hand.

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