CHIC Children'S Clothing Industry Enters The "Opening And Hanging" Mode: Innovation And Pformation, Branding The Road.

In the next ten years,

It will become the fastest growing category of clothing industry.

Since the opening of the second child policy in 2015, the number of new born babies has begun to open up a high speed growth mode, and the children's clothing industry closely related to this environment has ushered in the development opportunity and entered the "opening and hanging" mode.

Walk into the bright children's wear exhibition area, fresh and lively booth decoration, colorful display of products, fashionable children's popular show, all released.

Welcome the signal of spring.

This children's wear exhibition area brings together a lot of high-end children's wear, children's shoes, infant products and related supporting products. Not only has children's brands such as Barbara and dasa, but also children's brands from overseas, such as cocolico, Metro kids, and so on. At the same time, a number of original designer brands have gradually emerged in China's children's wear market, which has made bricks and mortar for the development of children's wear industry, and has made a brand feast for children who come here.

Focusing on experience and upgrading services

In fact, with the improvement of the living standard of children, children's clothing enterprises no longer simply sell products. The whole sales environment and product design have also been improved accordingly. Children's life and experience are considered as the primary consideration for children's clothing development.

For example, the children's brand of tailor made specially for Chinese girls, the whole exhibition hall's layout integrates the concept of children's living hall, which fits the theme of "every girl is a princess". The fresh and elegant collocation is perfect. I believe not only enlightens the children's perception of beauty, but also stimulates the "girl's heart" of the mother who pays the bill. This perfect interpretation of the special meaning of the beautiful place of the girls belongs to.

In addition, in the exhibition area, Disney authorized the business of the cartoon DreamWorks, which is built by cherish, forever;

Let us see a children's exhibition with creativity and childlike innocence.

New ideas, such as on-site designer's brand, high-end customization and C2M customization, have brought a bright spot to the development of China's children's clothing industry.

Marching into school uniform mode innovation

With the intensification of competition in children's wear industry, we can find that China's children's clothing industry is no longer the middle and low end of the "small business". Enterprises themselves have begun to break the yoke, and actively pform out of the unique road of innovation.

With the new business mode and new technical means, a new round of uniforms and garden clothes will be laid out, and new business opportunities and new markets will be expanded.

For example, Barbara, as a leading enterprise in the domestic children's clothing industry, has brought marcolor and other brands to the exhibition. At the same time, it has also developed a new customized service for the company's new products - all categories of school uniforms.

The children's wear exhibition area, the school uniform and garden clothing plate clearly showed the new trend in the field of domestic uniforms. The professional school uniform brand, ODM type enterprise and other large categories of exhibitors carried out precise docking at the scene and the school uniform buyers.

It is worth mentioning that the brand is not only an extension of the school uniform product line, but also a personalized original design. At the same time, the cloud school uniform APP platform is also launched to support the online customization and order of school uniforms.

According to the introduction, the cloud school uniform introduced by the company is also an open platform. It will set up a large number of school uniform manufacturers, designers and service providers to set up a shared resource platform, and solve all kinds of problems in the school uniform industry chain, which will help to promote the development of the school uniform industry.

Cross boundary cooperation provides convenience

Nowadays, online shopping is becoming more and more convenient, and has become one of the most important shopping channels for mothers and consumers.

From 2011 to 2016, the scale of maternal and child consumption increased rapidly and expanded rapidly.

It is for this reason that Tao Pu, as the first Internet platform for infant brand stores in China, has attracted much attention in the activity area of children's wear exhibition area. This platform has gathered eight well-known children's brands on the line and conducted shows and shows at the scene.

The creation of the Panpu online platform is a realistic link between baby consumers and channels, brands and products, so that personalized products that meet the needs of baby consumers can be presented on the Internet in a more convenient, healthy and preferential way.

In addition to the single soldier operations, the domestic children's clothing clusters, such as the cen River children's Wear Exhibition Group, the Zhili children's Wear Exhibition Group and so on, also expressed their opinions on the online trade of children's wear. The Jimo children's Wear Exhibition Group also brought heavy news about industrial cooperation. In early 2017, Jimo children's clothing reached the strategic cooperation agreement with the world's largest Internet retailer Alibaba, and jointly worked to develop a new marketing mode of Internet + children's wear.

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