UNIQLO And Hermes Are Collaborating On A Wave Of Explosions.

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Former creative director Christophe Lemaire

In recent days, there has been news that the series of cooperation that has helped UNIQLO achieve great success in business has come again.

According to the world clothing shoes and hats net, former Hermes

The Christophe Lemaire led UNIQLO U series is about to launch the second quarter in 17.

At present, the series is the most talked about single item in foreign countries, which is known as the "luxuriant desire" canvas shoes, and the flat mouth matching bathing suit for spring and summer.

According to the world clothing and shoe net, the series of canvas shoes are the first series of shoes designed by Lemaire to lead the R & D center in Paris. The shoes are mainly made of Slip-On, low tube shoes and high canvas shoes. The color is the black, white and camel color. The upper is designed as a rubber stitching canvas, which is resistant to dirt and wear. The price is fixed at 990 yuan and 1490 yuan.

There are 6 women's swimsuits, of which swimsuits have been locked up.

In addition, there are separate two level cut swimsuits, and high collar long sleeved suntan swimwear.

The new UNIQLO U follows the idea of UNIQLO LifeWear service life, which is a new concept put forward by Christophe Lemaire and Paris research center.

The series has been upgraded in design, fabric selection and tailoring.

The design of Christophe Lemaire is very simple, fashionable and has a sense of profile, which is loved by the current consumers. It reflects the texture and lines of the clothes through the movement of the human body, and makes the personal style of the design through the personalized signaturetouch.

Style, self, and service to life itself, Christophe Lemaire and UNIQLO's brand DNA coincides.

Uniqlo UNIQLO, a subsidiary of Asia's largest apparel retailer, has always had a joint designer's practice, such as last year's collaboration with minimalist Jil Sender and the US pop singer Pharrel Williams, and the current Uniqlo's guest designer is In s s de la Fressange.

Cross border joint name is not unusual in fast fashion, and H&M is also familiar with this tactic. Because of the "Dongfeng" of the designer, the joint brand often leads to panic buying.

And hand in hand fast fashion, Christophe can better open the market for its own brand.

The year 2016 was a bottleneck for UNIQLO, according to the UNIQLO report that the "warm winter" in the first half of the first half of the year had a great negative impact, and the fall and winter commodity demand was weak, leading to a sharp drop in sales in the first half of the year.

But relying on weather to eat is not a way to enhance product design and innovation is the absolute principle.

UNIQLO Chairman Liu Jing Zheng once said, UNIQLO is a technology company, but UNIQLO's explosive technology single product aspect, continues to eat the ultra light down jacket and the HeatTech warm underwear's old book, has not appeared for a long time the technology oriented new bestseller product, UNIQLO's innovation ability is gradually weakening.

If true, as Ryui Masa said, perhaps it is the technological breakthrough that really lets UNIQLO get out of its bottleneck.

The fast fashion industry is facing new challenges. It seems that the cost performance alone can not take a firm foothold. UNIQLO aims to achieve a 37.5% increase in operating profit in 2017 compared with the previous year. It can be achieved not only by controlling costs and exchange rates, but also by the cross border alliance.

UNIQLO, as an international brand familiar to China, is famous for its good quality. But the design of UNIQLO style is indeed too conservative and the price is still very expensive for ordinary people. If UNIQLO can make more improvements from these two aspects, it may open up a new prospect.

More interesting reports, please pay attention to the world clothing shoes and hats net.