Tiger Capital Is Interested In Acquiring Online Technology For Van Guest Technology.

Many times financing, repeated reflection, and continuous pformation of the customers once again lost the guard.

China

The Holding Company Limited (hereinafter referred to as the "tiger capital") issued a notice that the tiger Capital China established a joint venture with Shenzhou collector and Li Bingqi to develop online.

Platform.

In December 20th, the joint venture company

Cheng pin (Beijing) Technology Co., Ltd. (hereinafter referred to as "fan Ke Technology") signed a letter of intent, according to the letter of intent, the joint venture company intends to acquire van guest technology online platform (V+ online platform).

Once relying on "every object" to occupy all front-line streets and alleys, all logistics companies such as Feng Da and the third party platform V+ have been sold off.

The tiger is ready to serve V+.

According to the announcement of the tiger capital, the registered capital of the joint venture company is 20 million yuan. Among them, the capital of China is about 10 million yuan, accounting for 50% of the registered capital of the joint venture company, and 6 million yuan of the registered capital, accounting for 30% of the registered capital. Li Bingqi invested 4 million yuan, accounting for 20% of the registered capital.

According to the world clothing and shoe net, Shenzhou collection was established in 2008 with a registered capital of 7 million 500 thousand yuan, mainly through its own online platform Wan Ji shopping mall and other third party platforms (such as Jingdong, Tmall) engaged in infant products, cosmetics, food and electronic products trading.

The Beijing Commercial Daily reporter saw from Wan Ji guest mall that this is a global shopping platform with membership system. The members have three levels, giving free 90 day members, 99 yuan / year VIP first class members, enjoying the privileges of members' merchandise and returns, postal packages and so on. 199 yuan / year VIP two class members send out exquisite gifts every month.

Wan Ji guest mall said, "what we have to do is to abandon the traditional profit pattern and use membership as a profit point".

In December 20, 2016, the shareholders' representatives of the joint venture company signed a letter of intent with van guest technology.

According to the letter of intent, van guest technology gives the joint venture company an exclusive negotiation period of 6 months from the date of signing the letter of intent.

Fast growth and rapid destruction

Tiger said that the establishment of the joint venture company is to develop online fashion platform. Shareholders of the joint venture believe that the acquisition of the V+ online platform will have the following advantages to speed up the whole development process of the online fashion platform of the joint venture company. V+ has a certain reputation in China. The joint venture company can save the publicity cost of the initial stage, and can use the huge customer data of the V+ online platform to start business.

In fact, before the announcement of the tigers, V+ has been out of sight for two years or even longer. This platform mall, which had been highly regarded by customers, has only been active for two or three years.

Tiger also said in the announcement that van guest technology was founded in 2007, has won $500 million in several rounds of financing, becoming a professional men's apparel online retailer.

At present, it has become the leading Internet apparel brand in China. The company specializes in providing high quality men and women's fashion, shoes, jeans, shirts, skirts, accessories and other daily necessities at reasonable prices.

At present, we have designers from all over the world, including Spain, Japan and South Korea.

According to the world clothing shoes and hats net, the V+ mall, founded in May 18, 2010, is located in the fashion industry. It selects the global high-end fashion brands, mainly serving the "85 after" online shopping crowd.

What V+ pursued is not "big and all". It is a brand with a better style in line with netizens' demand for fashion.

At present, the V+ online platform has stopped operation, and the website notice said, "the mall decided to stop using the customer service telephone call from December 22, 2014, and follow up the related services such as order inquiry, cancellation, replacement and after sale".

All guests descend to the world

In 2007, the establishment of all customers, in 2010, "all object" advertising swept through the streets and alleys, all customers suddenly became popular. In those days, revenue exceeded 2 billion, and its position in the whole industry rose rapidly.

In the second year, customers began to expand wildly, and the turnover target was set at 6 billion yuan, 3 times the previous year, and then continued to increase to 10 billion yuan.

Within a few months, new factory buildings and production lines, hundreds of new employees were recruited, and the team expanded to 13 thousand.

At this time, customers are just like the capital darling, and the star enterprise is halo.

But this is also the beginning of the fall of everyone.

In the late stage of reflection, the founder of van guest's product said, "wrong is too fast, wrong is greedy."

In June 2014, Tianhua Huayu group announced in a high-profile manner that the Beijing Express Express Co., Ltd. (hereinafter referred to as "Feng Da"), which is a courier company under its original name, is regarded as one of the most valuable resources of van sincere.

External evaluation believes that this is the best choice for all customers to survive.

Before that, van customer had been in a dilemma for two years.

With the help of Lei Jun, he passed the painful period of scale contraction, massive layoffs and category reduction, and got the $100 million financing from Lei Jun's leading investment in the most difficult time, and embarked on the "millet type" development path.

But this road is not a smooth road.

After solving the problem of suppliers' Arrears and inventory, the mentality of old age has been different.

Chen once said that he has found the "UNIQLO" of the benchmarking enterprises, making only basic T-shirts, shirts and other products, hoping to sell the quality to a new road for the two entrepreneurs.

More interesting reports, please pay attention to the world clothing shoes and hats net.