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The Shopping Mall That Costs RMB 11 Billion Yuan Is Like This.

2016/11/30 11:59:00 43

DesignBrandShopping Malls

The Tokyu Plaza Ginza, located at the intersection of Ginza and Tokyo, has become the most eye-catching building in Ginza business circle since its opening at the end of 3 this year.

At the beginning of the construction, Hitoshi Uemura, the chairman of the East real estate company, said that he wanted to create a new landmark building with perfect integration of tradition and innovation with the idea of "creating Japan as the focus of the world".

 Ginza
 Ginza

Responsible for the shopping mall.

Design

It is Japan's famous architectural design company, Japan building design.

The theme of the whole building is "the boat of lights". It is just the glass facade that takes a lot of thought.

Compared with the vast majority of glass buildings, the glass and curtain walls of this shopping mall are much more varied.

With the change of the location of the observer and the direction of the sun's propagation, the scenery around the shopping mall will be fragmented like a slice on the surface of the pyramidal 3D glass.

 Ginza
 Ginza

The entire 3D glass wall uses two kinds of glass.

One is low iron glass (low iron glass). Its pmittance is above 91.5%. It is very pparent and has high cost. It is used in the field of architecture. Besides beauty, it is also a symbol of identity.

Through it, standing outside the mall, you can vaguely see the shiny lights and the walking crowd.

In order to reduce ultraviolet radiation, a layer of heat reflective coated glass is also used for low iron glass.

The combination of them produces a pparent and hazy effect.

This special glass facade design is inspired by the traditional Japanese glass handicraft product, Edo Zi.

Pyramid patterns, like on the surface of glassware, are hand carved and carved with emery.

This is also a fusion of tradition and modernity that the East urgent group wants.

 Ginza
 Ginza

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The whole shopping mall has 13 floors, 11 floors on the ground, and two floors on the ground, with an area of 50 thousand square meters.

There are 125 stores and restaurants inside the shopping mall, 11 of which are unique shops in Japan, and 9 are located in Tokyo.

brand

There are 38 flagship stores.

The 8 and 9 floors of the mall are Lotte duty free shops, the largest duty free shop in Tokyo.

For Tokyo residents with relatively narrow living space, there is another great advantage of this shopping mall, that is, there are two more open space for public activities.

The Kiriko Lounge on the sixth floor, like a glass house, is hung with exquisite chandeliers on the high ceiling.

Half of the area is a paid coffee shop and the other half is a public rest area. People can bring their own drinks.

 Ginza

The top floor is also open to the public, one side is the water area, the other is the green planting area.

The water area is decorated as a swimming pool, while the green area is tropical.

More specifically, in the middle of the green planting area, there is also a cherry blossom tree. In the season of cherry blossoms, there will be a new Japanese style.

 Ginza

Building the building, the East rush group spent almost 11 billion yuan, and they expect the whole seat.

Market

Sales can reach about 2 billion yuan in the first year.

According to a survey conducted by Tokyo metropolitan hall, more than half of the visitors to Japan will include Ginza in the itinerary.

For Tung chi group, it is probably a good opportunity to build a unique shopping mall in Ginza by borrowing the momentum of the 2020 Tokyo Olympic Games.

The only regret is that the Chinese tourists who used to spend most of their strength would tighten their pockets because of the high yen exchange rate.

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