Traffic Entrance Is Changing, Seize The Time Window To Adjust Traditional Electricity Supplier.

In recent years, social networking providers have begun to break out, and many platforms have begun to rise, such as small customers, many spells, sprouting shops, product dealers, and collecting Yuan Bao.

The increasing cost of traffic on traditional electricity providers has forced more and more small and medium-sized businesses to rush into social networking providers.

So far, half a year's development time has seen an increase of 349% in the number of e-commerce platform merchants, while another social networking platform has launched a double 10 year promotion period. The order volume of the platform has also been realized by 1 million 500 thousand days. There are also many social e-commerce providers who are spending a lot of money on the first anniversary of the 10.10 anniversary.

Those attractive double 11 discount costs are ultimately borne by businesses, and the benefits of traffic and paction data brought by the giants are all burred by the giants. In addition to the surge in short-term sales, businesses who pay the most are unable to precipitate these pactions into traffic assets, and the two 11 are busy with almost nothing.

Even if the small and medium-sized businesses want to resist, all their traffic is controlled by the giants. In the face of Tmall and Jingdong, they have to double 11 big promotion orders, but they have to bear in silence.

Take last year's Tmall double 11 as an example, behind the brilliant record of 91 billion 270 million yuan, tens of thousands of small and medium businesses stayed up fighting and spitting blood for profit.

In these traditional e-commerce platform, the early traffic dividend has become the past, in order to get traffic from Tmall and Jingdong, businesses have to compete capital.

Nowadays, the carnival of double eleven is actually a feast for the 30% big and middle businesses and a nightmare for the other 70% small and medium-sized businesses.

A few years ago, someone once made a statistics. During the double 11 period, the top 100 sellers, that is, 1% pairs of eleven merchants, accounted for more than 50% of Tmall's sales on that day.

No accident, this year.

Small and medium-sized businesses will continue to run, and become a victim of shopping carnival.

When the grand holiday of mass shopping Carnival can not bring benefits to small and medium-sized businesses, when more and more small and medium-sized businesses can not afford to go through trains and Juhuasuan, people can not help but reflect: where is the way for small and medium-sized enterprises?

A businessman has counted an account, now in Tmall,

The cost of such a platform has reached tens of yuan or even more than 100RMB, and the big brands are acceptable because the profits of their products are high enough (such as Moutai's profits up to 3-5).

However, because of the lack of strength, small and medium brands are facing multiple difficulties such as big brand extrusion, loss promotion, inflexibility of capital turnover, working hard work and so on on the traditional e-commerce platform. The mobile Internet era has begun to seek a new way out.

In recent years, the rise of social networking providers, under this background, is sought after by many small and medium-sized businesses.

As early as 2014, Nelson Internet Association released the "mobile".

Demand and behavior research report shows that 90% users use mobile social App every day.

In the mobile Internet era, traffic flows to social networking App. Many businesses see opportunities behind them, and traffic entry is changing.

In recent years, from micro business, community electricity providers to social business, many explorations of social networking and electricity providers are getting rid of the control of traditional electricity giants' traffic, while Alibaba, Tencent and Jingdong are also reluctant to show their weakness.

Mobile social networking has three characteristics, which are centralization, fragmentation and scenario.

The monopoly of traditional electricity giant's survival is broken, and the giant and small and medium-sized businesses are re drawn to the same running line.

In the traditional e-commerce pactions, users have shopping needs to first open the e-commerce giant website or App, followed by shopping on the products recommended by the e-commerce platform, where businesses want to reach users, first of all, to get the electricity giant, and get the recommendation of the other party to produce a steady stream of sales volume.

The mobile social networking user e-commerce pactions are spread by the social chain, the traditional electricity supplier's central mode is disintegrated.

In the social electronic business mode, the human flow assets form two completely different modes with the traditional electricity supplier "rent type".

China's electricity supplier industry has gone through the age of 1 traditional electricity providers and 2 Mobile providers in the "rent rent" business. The giants are controlling traffic, and small and medium-sized businesses want to develop and buy lots on the platform.

And the innovation of Internet technology, the change of user behavior habits and the dispersion of traffic flow indicate that the 3 era of social electronic commerce has arrived. According to the latest report on the 2016 mobile social networking industry data released recently by everyone electric business, it shows that the scale of social e-commerce business is growing rapidly from 2013 to 2016, and the scale of business in 2016 is more than ten million. By 2018, the market scale is expected to break through trillion, and it is estimated that in the next three years, the social business will have more than ten times the current scale.