On The Spot Of The Twentieth Ningbo International Costume Festival -- An Interview With Ningbo Chinese Plation Dress

In October 20, 2016,

stay

International Convention and Exhibition Center.

In October 22nd, Li Yanfei, chief executive officer of Ningbo Chinese plation costumes Co., Ltd. received an exclusive interview with the world clothing shoe and hat net reporter.

Chinese plation company is the owner and operator of high-end brand clothing ZENE, brand positioning for high-end designers original.

From the style design, fabric development, production and sales are independently completed; the company has a professional e-commerce operation team, in 2012 has entered the top 20 e-commerce women's clothing brand in Ningbo; has a number of entities shop.

Li said that Chinese plation started from online brands, and at the beginning of the brand operation, some brands were also designed. Due to the design concept and other reasons, they abandoned cooperation with other brands, focused on the design of their own brands, and the initial operation of the brand grew at an annual rate of fifty percent.

When it comes to the impact of market environment on the company, the company is committed to the deposition of brand style and design, so the market environment is not sensitive to the impact of the company.

The picture shows Li Yanfei, director of Ningbo Chinese plation Garments Co., Ltd.

At present, the company has 3 Direct stores and more than 100 vertical dealers under the online and offline synchronization. For the requirements of joining agents, Li said, first of all, identification with company brand design concept and style should concentrate on the recognition of the brand and then cooperate, so the requirements for joining agents are still stricter.

When it comes to brand design and technology, Li emphasizes that there must be a spirit of craftsmen and craftsmen.

Inheriting the product concept of "craftsman is careful and slow to work", finding the company's positioning can make the company develop better and better.

Order meeting site

For the choice of brand product fabrics, cashmere wool, pure silk, cotton and hemp are all natural fabrics. The design style has artistic flavor, and the brand clothing is positioned among 35-50 year old customers who pursue literary and artistic styles. The average price of clothing is 1500-2000 yuan.

When it comes to the problem of confrontation between e-commerce and entity stores, Li said he did not agree with him. He believed that the two were a symbiotic relationship, such as a person's left and right hands, to cooperate with each other in order to serve better, and many brand operators did not realize this.

At present, Chinese plation focuses more on the accumulation and precipitation of product design culture. Through this precipitation and accumulation, the brand can reach a higher dimension, and a new mode of operation can be achieved by using online and offline concurrent marketing.