Clothing Business Providers Steadily Expand The Custom Mode To Usher In Spring

With China

Constantly upgrading, consumer preferences for clothing products increasingly personalized preferences and diversified demand continue to highlight, in recent years, C2B and C2M clothing customization mode is quietly rising.

China Textile Industry Federation recently released "2015/16"

The report (simplified edition) said that the total e-commerce pactions of textile and clothing in 2015 amounted to 3 trillion and 700 billion yuan, up 25% over the same period last year.

At the same time, the application environment of e-business in the industry is further improved, and the ability of enterprises to further develop e-commerce with regard to brand development and efficiency enhancement is further strengthened.

2015 is a year of online Convergence Development of apparel home textile online retailing, and the development of traditional brand enterprises under the integration of offline stores has been accelerating.

The trend of branding in the online retail market is obvious. The online shopping preferences of Internet users are becoming more mature. Consumption upgrading and social pformation are promoting the pformation of retail business mode, but also bring many blind spots and new business opportunities for apparel home textiles, and promote the continuous upgrading of consumption patterns.

With the increasing manufacturing cost, the profit is decreasing year by year, and the pressure of inventory is increasing. In recent years, China's clothing industry has been in a predicament. In order to pform itself, in recent years, traditional clothing industry has set foot in the electricity supplier.

However, it is undenying that under the new normal of China's economy entering low and medium growth, the competition of clothing business operators is increasingly fierce nowadays, and the electricity supplier is not the life-saving straw of all traditional industries.

Especially for the clothing industry, the B2C mode of electronic business is still unable to overcome the inventory pressure.

From PPG, Wei cotton net, initial inscribe, NOP to everyone and so on, these names were once dazzling, but now they are gradually falling.

The brand clothing electric business industry has encountered the growth "the curse".

So nearly two years, C2B, C2M (Consumer to Business, Customer-to- Manufactory, that is, "consumer to enterprise", "consumer to factory" concept began to enter the line of vision, trying to revitalize the clothing business from another aspect.

Since the second half of 2014, a large number of custom-made start-ups have sprung up. They take customization as the concept and accelerate the development of the Internet with the help of Internet.

Following Tmall, Jingdong has begun to test the water business clothing custom market.

In September 19th, Jingdong joined hands with EVE de CINA, Kevin Kelly, NE TIGER, By Creations, Kevin, X Lando, and Heng Mei Rui jewelry.

And formally launched the clothing custom channel "Jing system", and according to different consumer demand, it will be specifically disassembled into two major private businesses, clothing customization and personality customization.

Unlike in the past, facing the general public, the clothing customization service launched by Jingdong is mainly aimed at the domestic high-end high-end niche market.

At the beginning of this year, the online customization service of Tmall's flagship store was officially launched, mainly through Tmall's first order and then drained to nearby stores or tailor's door-to-door volume.

With the continuous improvement of people's tastes and personalization requirements, Chinese consumers are increasingly keen on customized demand, and the scale of China's customized market will expand every year in the next few years.

China's customization has reached the scale of 100 billion, and the future is moving towards a trillion scale market. Clothing is an important part of the customized industry, and the future prospects are also very promising.

Next, customization will change from meeting the needs of small groups to meeting the needs of the general population. At the same time, customization will also develop towards efficient, visible and standardized processes.

In addition, the value of design will be recognized, consumers pay more attention to the uniqueness and uniqueness of style, and are willing to pay for excellent design.

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It can be said that with the help of the network platform, the electricity supplier directly connects the manufacturer's products with the consumers' needs. Consumers can participate in the design and choose products that they want to customize on the Internet, while the traditional manufacturing enterprises use their products or make advantages in the background to provide consumers with exactly what they need.

In the future, under the consumer LED market, the traditional clothing manufacturing industry or the traditional retail business will usher in the spring of growth and thrive.

C2B and even C2M can integrate user needs and minimize inventory. This solves many pain problems of many retail enterprises and manufacturing enterprises, and enables consumers to buy products with high cost performance.

However, there are inherent defects in this mode. Faced with the problems of decentralization of demand, high demand for personalized services, small share of sales and low input and output, how to gather similar needs in a short time and quickly reflect them to the production link has become the key to the development of customized service.

The customized brands that cooperate with the electric power production channel must have strong supply chain and production process to ensure that the standard, process and efficiency of the customized products reach the recognition of the middle and high-end consumers. This poses great challenges to the O2O, a clothing customization supplier.

In terms of after-sales service, due to the particularity of customized products, the return service will also increase the cost of the entire paction.

We know that the difficulty of clothing customization business is volume, one is the cost of hitting the board.

The price of door-to-door volume customization is expensive, and the electronic commerce platform plays a more role in guiding the shops under the line.

For batting, in the mass production mode, the scale production can be done at one time, but online customization may need to separate the demand for consumers separately, and the cost is very high.

Generally speaking, consumers' demand and habits for custom-made clothing have not yet been formed, and the customized categories available on the electronic business platform are still few.

With the advent of the mobile Internet era, high-end customization will also go online from the traditional line to the next.

Who can take the lead in truly subdividing and integrating the industry, so that customers can conveniently and quickly tailor their own personalized products and services, export their core competitiveness, and bring the perfect customization service and experience to customers, who will be able to stand out in the future customized market competition.