Behind The First Gold Cheers, The Sponsors Are Playing Games.

After the defeat of the first day, the Chinese delegation's project of shooting, weightlifting and the two second competition day became the major hot spot of the birth of the first gold.

Sure enough, Zhang Mengxue, the first time to take part in the Olympic Games, won the women's 10 m air pistol champion and won the first gold medal for the Chinese delegation.

At the moment of winning gold, both individuals, enterprises and media have been greatly released for the first gold, and all kinds of congratulations have quickly filled social media.

Behind all the cheers, there is also a commercial game between sponsors.

Since 2009,

He has been working with the Chinese Olympic Committee to provide the Chinese delegation with clothing such as the award dress.

The Rio Olympic Games are still Anta's design.

"As an official award dress, join the athletes on the podium.

When Zhang Mengxue came to the podium, the bright Anta LOGO was printed on the right chest position of the Dragon suit, which was very conspicuous.

In particular, on the first day of the gold rush, before several high hopes athletes failed to win the championship, the "dark horse" Zhang Meng snow quickly became the focus of public opinion. The media were competing to report, most of the pictures were on the podium, and the sponsorship rights of Anta were also perfectly reflected.

After the game, Anta also released a posters in micro-blog, first unexpected days, unexpectedly first pieces.

The first day of the Chinese delegation's first day was no more than the first day of the 2000 Sydney Olympic Games. The winning of Zhang Meng Xue was indeed unexpected. No one expected her to win the championship.

The Anta brand is also very proud of the plan.

However, after micro-blog sent out, the reaction was not so good. The gold medal was "unexpected" and was not recognized by many people. Some netizens thought this attitude was not very sunny and deviated from the essence of Olympic Games.

At the same time, there are also careful users found that Zhang Mengxue was wearing a match.

Sportswear.

As a sponsor of China's national shooting team, Lining was also heavily exposed to Zhang Mengxue's first gold medal.

"Bet" gold medal hope that the largest national team is a strategy of sportswear brand.

In 2014, Anta signed the Chinese gymnastic team and suspended the cooperation between the gymnastic team and Lining for over 20 years.

Anta also sponsored the Chinese weightlifting team.

In addition, hot projects have always been a battleground for soldiers, and the sponsorship of Chinese men's basketball teams has been won by Nike.

In addition, the Chinese Olympic delegation also has its own sponsors.

At the Olympic Games, the sponsors of the Chinese delegation included Anta, Heng Yuan Xiang, BMW China, etc.

So many sponsors have made athletes wear many brands of clothing in the one Olympic Games.

For example, wearing "Heng Yuan Xiang" in the opening ceremony, and then wearing "Anta" into the arena, and then off the "Anta", exposing "Lining" or "Nike" to compete, and then wearing "Anta" came to the stage to receive the award.

Lining also obviously had enough plans for Zhang Mengxue to win the title. They released micro-blog after Zhang Mengxue won the first gold medal.

Together with Li Yue, he made every effort to win the old soldier's age.

Is it accidental or inevitable? Everything is possible in this arena.

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All contingency is inevitable.

Zhang Mengxue can win the first gold for China. This is not an accident. It is not just luck, but strength. It is the result of hard training. It shows Lining's attitude towards this matter.

Judging from the copywriting, this time Lining is better.

Another domestic brand, Rio Olympic Partner 361 degree also sent micro-blog to help.

Any famous person is from obscurity to flying all over the world! The arena is the stage of achieving a dark horse! It has "Dreams", love and action, but the world has not expected it, but you are ready! Congratulations on picking up the first gold and expecting you to continue to dream in the future! Let's join in praise and help love!

The 361 degree is basically the same as Lining's attitude, congratulating Zhang Mengxue and looking forward to her pursuing her dream in the future.