Lining Brand 2016 Limited "EXCEED Surpass" For Rio Olympic Games Cheer

The 2016 Rio Olympic Games will be held soon. In order to commemorate the modern Olympic Games, we salute all the Olympic athletes who work hard for their dreams. In the name of "transcendence", Lining's brand is based on the 1996 Olympic Games Atlanta prize winning shoes, "sword dragon", integrating modern technology and technology, and carving out the classic "2016 EXCEED".

2016 the inspiration of the limited amount of "EXCEED transcendence" comes from the 1996 Olympic Games Chinese Delegation Award shoe "sword dragon". 1996 is the centenary birthday of the modern Olympic Games. In this year's Atlanta, "sword dragon" is accompanied by the familiar names of Fu Mingxia, Liu Guoliang, Kong Linghui, Deng Ya Ping, Qiao Hong, Li Xiaoshuang and so on. In the voice of the national anthem, the Olympic podium has been witnessed, and witnessed a period of transcendence in the Olympic history of China.

If twenty years ago, " Dragon Sword Symbolizing the supreme glory of the Olympic Games, the "transcendence" is a pleasant surprise to us in this era: Lining uses the technology of intelligent technology, Li Ningyun and the technology of elastic and integrated weaving of shoe upper, so that the "sword dragon" can be renewed. In the past twenty years, with the innovation and development of technology and technological level, and the changing trend of fashion, Lining brings consumers not only a more comfortable wearing experience, but also a brand spirit that does not forget heart, dare to challenge, and constantly surmount.

The "sword dragon" award shoes used the material combination of leather and fabric that was popular in the year. Combined with the color of the red flag of the Chinese flag at the time of the award dress, the classic Chinese wind was used to interpret the classic Chinese style. The hard and sharp sword logo was the deformation of Lining's classic LOGO, highlighting the strength and speed sense, implying that Chinese athletes could make breakthroughs in the Olympic Games. The torch pattern on the outsole and the EXCEED word at the bottom of the forehand were the embodiment of the designer's good intentions in small details.

2016 limited edition " EXCEED Transcendence "inherited the" sword dragon "in design. Classic elements The designer uses the golden red combination of the honorary honor to re interpret the color matching of the national flag. Meanwhile, the EXCEED of the sharp sword, flare pattern and side is completely preserved to commemorate the brilliant achievements of the Chinese delegation of the 1996 Atlanta Olympic Games, and also to symbolize the spirit of sportsmanship, which is constantly transcending in the history of human sports.

The ingenious packaging also adds more collection significance to the 2016 limited edition "EXCEED surpass": the golden theme limited edition shoebox, exclusive shoe bag, metal number, thank you card and other detailed designs reflect the 20 years of sports and feelings that are constantly transcending. This time, the 2016 "EXCEED surpass" is only limited to 500 pairs of sales, of which 10 more thank-you cards are signed by Mr. Lining. Who will be the ten lucky ones?