Do Star Designers Want To Wear Clothes Designed By Jung Soo Yeon?

BLANC&ECLARE this.

You may be very strange, but its founder and concurrently.

Jung Soo Yeon Jessica, we should be familiar with each other.

BLANC&ECLARE was founded in 2014 by Jung Soo Yeon. BLANC&ECLARE design advocates simplicity and beauty, and pursues eternal classics and minimalism.

Sunglasses, scarves and so on.

In 2014, BLANC&ECLARE set up Pop-UP Store in Lotte Department store, which only sold for 10 million hours in 4 hours.

In July 8, 2016, I.T held the opening ceremony of the brand concept store of BLANC & ECLARE in Shanghai CITIC Pacific store.

Consumers of BLANC&ECLARE

From the perspective of public opinion, consumers are generally satisfied with BLANC&ECLARE. The keywords are mainly focused on BLANC&ECLARE, Jung Soo Yeon and self created brands. This shows that not only the brand itself is concerned, but also the designers are very concerned about it. The star designer brand has some fans of the original fans, while the positioning of BLANC&ECLARE brand is not entirely aimed at the development of fans. However, a group of fans support is also conducive to the development of the brand.

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From the crowd attribute, we can see that the BLANC&ECLARE consumers mainly focus on the 20-29 year old crowd, because the 20-29 year old consumers already have some independent economic ability and BLANC&ECLARE's simple and fashionable style is loved by consumers. Secondly, the people under 19 years old account for 25%. Most of the young people under 19 are young people with no economic strength. They are still at the age of chasing stars. Jung Soo Yeon, as a designer, will suck the powder to the brand. We should maintain this age group accurately through the crowd portrait, and later will also be a loyal consumer of the brand. On the other hand, we can see that the 30-39 year old crowd also occupies 25%, indicating that the simple style of the brand is still widespread.

From the 360 search crowd positioning, BLANC&ECLARE searchers are mainly video fans, Shopaholic and game players. Among them, video fans is the largest. It shows that the influence of Jung Soo Yeon, founder and designer of BLANC&ECLARE brand, is still great. On the other hand, Jung Soo Yeon's sister Zheng Xiujing will wear BLANC&ECLARE clothes, such as Zheng Xiujing's newly completed Chinese TV drama graduation season. Many consumers are rushing to the stars. In this case, the brand should pay more attention to product quality, while the fans effect is large, but if there is no excellent product, it will not be able to develop in the long run.

From the 360 search index, the consumer's search for BLANC&ECLARE is still fluctuating. It shows that the consumer's attention to BLANC&ECLARE is mainly focused on news related to brands, including Jung Soo Yeon's activities, BLANC&ECLARE's entry into I.T, CITIC Pacific store in Shanghai, and so on. Consumers will increase their search for brands at this time, and BLANC&ECLARE should catch the eyeballs of consumers more, because in China, there is no electricity supplier website yet, and there is no Chinese official website, although there are physical stores, but because of the high price, it is still unbearable for consumers.

Judging from the source of BLANC&ECLARE's evaluation, the main evaluation comes from the forum, the post bar and micro-blog. This is because BLANC&ECLARE has not officially entered any electricity supplier in China, nor has China's official website. The discussion of consumers is mainly in the forum and micro-blog, and although the positive evaluation has taken up the majority, there are still many neutral and negative evaluations on the post bar and micro-blog. It is worth noting. Secondly, there are some positive evaluations and a small part of negative evaluation in Taobao network. The reason is that there are shops that purchase BLANC&ECLARE on Taobao, so we should pay more attention to them and prevent them from appearing.

BLANC&ECLARE sales channels

At present, BLANC&ECLARE has opened a physical store in Shanghai, Beijing, Chongqing, Chengdu, Guangzhou and Shenzhen, but has not yet entered the electric power platform in China, nor has the official website of China. Although the official website of the global network, although it also has Chinese, it still can not bring the best shopping experience to consumers. Moreover, the price of BLANC&ECLARE is higher. Although the entity store has been set up in China, there are many fashion brands with almost simple fashion style, some fast fashion brands are also very good, and the prices are affordable for consumers, BLANC&ECLARE is too high, and there is no online shopping platform suitable for Chinese consumers, which is not conducive to maintaining the consumers in China.

Conclusion:

BLANC&ECLARE as a star designer brand has many fans, and its simple and fashionable style is also loved by consumers. However, the lack of electricity supplier sales channels and high pricing in the Chinese market are the key to BLANC&ECLARE's long-term development in China.