China'S Sports Industry Will Grow By 20% In The Next Ten Years.
Sports consumption has become the national economy.
The twenty-first Century 2016 China sports consumption ecological report released by the Economic Research Institute yesterday showed that the sports consumption of central provinces increased fastest in twenty-first Century, and consumers were buying them.
Sports goods
At the same time, it tends to subdivide professional sports and pay more attention to the quality of products.
With the further promotion of the national fitness strategy for the whole nation, the consciousness of mass fitness has been generally enhanced, the level of sports consumption has been markedly improved, and the scale of sports industry has also been continuously improved.
The report predicts that with the release of sports consumption potential to a greater extent, the annual growth rate of China's sports industry will exceed 20% in the next ten years, far exceeding the GDP growth rate.
It is understood that the report is based on
JD.COM
Based on big data, this paper analyzes the general development of sports consumption, sports consumption crowd portrait, sports brand market concentration and major sports event marketing.
"In recent years, the sports industry has been constantly subverting itself, from the past to sports.
Clothes & Accessories
"The equipment led consumption structure is gradually pformed into scene oriented service consumption". In the view of Wang Xuesong, general manager of the sports fitness Department of Jingdong mall clothing and Housing Department, specialization, customization and intelligent service will become the trend of sports consumption.
From the perspective of consumption trajectory in the past 2013-2015 years, the proportion of basic sporting goods consumption showed a significant downward trend, which reflected the current situation of sports consumption upgrading.
According to the report data, professional sports such as riding, swimming, fishing and so on are the most important ones in the consumption of Jingdong users. Especially, the consumption of fishing articles and riding sports is the fastest.
Jingdong big data show that the proportion of shopping impulsive users in sports consumption is lower than the total station 12.87%, while the rational comparison is higher than the total station 16.03%.
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