Lululemon Designs Bikini For Canadian Olympic Sand Queues

Heather Bansley, 28, is a member of the women's beach volleyball team in Canada and will soon be on the Rio arena.

Her anguish, like many other colleagues, had to wear a narrow one.

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It has been exposed to prolonged sun exposure and has been strenuous under the siege of cameras.

Although it seems that there are only a few pieces of fabric, the design requirements for beach bikini are very high: athletes need to shower to reduce body temperature in each match, so the clothing must be able to absorb sweat and dry quickly; corsets and shorts should not be too tight, restrained, and not too loose to avoid light or sand leakage.

Even if the above requirements can be achieved, the most troublesome thing is to find a dress that looks professional enough.

Bansley played nine years, and most of the time he could only choose two swimmings from general stores and try to avoid those too sexy or fancy designs.

"Many people don't know how to take beach volleyball players seriously," she told fastcompany.com.

But this is my profession. I hope to feel strong when I go on the court. "

Bansley the Olympic costume in Rio is from the mainland.

Lululemon.

Many of Canada's sand volleyball athletes, like her, are one of the 25 members under the Elite Athlete program (Lululemon), so this cooperation is logical.

Responsible for designing is Tom Waller, director of Whitespace, Lululemon R & D laboratory.

The laboratory was established in 2013 and consists of 40 scientists, engineers and designers. It is divided into three departments, namely innovation management, frontier technology and scientific research, located in Vancouver, headquarters.

If you've heard of Luon, Silverescent, VitaSea, Boolux, Luxtreme, Luxchange, Groove Pant, Light as Air, and Light sub series, they all come from this laboratory.

Designers started interviews with athletes one year in advance, asking them to describe and demonstrate the movement process.

Although the first meeting was in the cold winter, designers built a simulation room to reproduce the local climate in Brazil according to light, altitude, air temperature and humidity.

This small room can also monitor athletes' body reaction when playing ball, and evaluate the performance of experimental fabrics in elasticity, sweat absorption and adhesion.

The collected data are then combined with the athletes' physique data obtained from the scanning, thus becoming the basis of the sportswear customization.

The fabric is named Auelu. According to official information, it can resist ultraviolet rays above UPF 50 and exceed four directions, and contains a kind of fiber which is resistant to chlorine, salt and sweat.

From the design point of view, the main colors are mainly red and black, and more neutral. "Back cross" is a common element in Lululemon yoga clothing.

Each sports jacket is embroidered with a golden thread embroidered with a phrase, "enjoy the present, it belongs to you."

An ordinary version of the athlete's name in black handwriting will be sold locally in Canada.

Whitespace Laboratory

Lululemon moved the concept of "lab" from the background to the sales terminal very early.

In addition to Whitespace, which is hidden in the headquarters building, it opened two Lululemon Labs in Vancouver and New York in 2009 years and this year, setting the studio directly in the second half of the store, so that customers could see how each product was born, and in those shops, the new version of the "Beta version" was limited to test the market reaction.

We have just reported that the brand CEO Laurent Potdevin recently said that although the sports and leisure market bubble is about to burst, it has the advantage of higher gross interest rate than the sports brand and more scientific thinking than the fashion brand. "CNBC"

Maybe the new design of Bansley and her teammates will also become a part of Lululemon technology brand image marketing.