Han Du Clothing Business Group To Build An Internet Brand Incubation Base

By the Ji'nan municipal government and

Zhihui blue ocean Internet brand incubation base jointly built by the electricity supplier group officially opened in Ji'nan high tech Zone.

It has always been a pioneering undertaking for the online brand development base to develop into a brand hatching base under the line.

Insiders said that the move not only marked the "Internet +" strategy of the Korean capital's clothing industry in the northern region, but also laid the foundation for Ji'nan to build the "Internet brand city".

Hatching "Internet industry cluster"

For a period of time,

Incubators or parks, which are core contents, have sprung up like mushrooms. However, factors such as homogenization, limited resources and services, and poor continuous profitability have led to the poor operation of some incubators.

In order to respond positively to the call of "Internet +" and "public entrepreneurship and innovation", "Zhihui blue ocean Internet brand incubation base" will be different from the traditional incubator in the mode, relying on business intelligence and driven by big data, and building a new type of incubator focusing on Internet brand innovation and entrepreneurship.

After the opening of the incubation base, the incubation base will boost the 50~150 brand Internet brand business by 3~5 years.

The "empowering and ecological incubation mode" created by Chi Hui LAN Hai Internet brand incubator is the difference between it and other types of incubators.

Zhao Yingguang, chairman of the electricity group of Han Du Yi house, said, "this is also consistent with the current development direction of" public entrepreneurship and innovation. "

Zhao Yingguang believes that the organizational structure of most enterprises adopts "bureaucratic system". This mode often distribus the best quality resources to the leading elites, which leads to the gap between leading elites and front-line employees.

And the Korean clothing house has gone against the road and pioneered the "group system", making the company a platform for providing resources, and giving the young people the courage to give it power.

In this group mode, the process of brand building has gradually formed a system: large platform + small front end empowerment system.

All the service sectors, including photography, production, storage and pportation, technology, customer service, and finance, will serve a small unit. A single product whole operation system is formed within the group. Each group is independent accounting and is self financing.

The company structure of the "group system" will also be open to the new brand in the Zhihui blue ocean Internet brand incubation base, together with the logistics and warehousing and supply chain collection.

"Chi Hui blue ocean incubation base will make full use of the 7 major system resources of Han Du Yi Home Business Group (brand creativity and design system, IT system, customer service system, marketing system, central storage and pportation system, flexible supply chain system and professional integrated service system"). At the same time, integrate the resources of external high-quality investment, consulting, training and other resources, build the northern region Internet industry cluster, and contribute a number of first-class Internet brands to Shandong and even the whole country.

Zhao Yingguang said.

In view of the problems and bottlenecks faced by entrepreneurial enterprises, Jia Peng, general manager of Zhihui blue sea incubation base, said that the establishment of Chi Hui blue ocean incubator base is to help start-ups and entrepreneurial teams to solve many pain points and difficulties such as lack of experience, shortage of funds, poor management of personnel, technical barriers, etc., and provide free physical space for start-ups, support for software and hardware technology, build bridges to connect capital, provide customized training, roadshow guidance and many other services to help start-ups get capital favor at the fastest speed and best condition, thereby accelerating the growth of enterprises and making enterprises grow and grow.

According to Jia Peng, the total area of Zhihui LAN Hai Internet brand incubation base is nearly 6000 square meters. There are 25 large and medium-sized conference rooms, including multi-functional conference rooms for road projects, salons, forums, business competitions, and all kinds of small negotiation meetings.

Each floor of the incubation base is equipped with coffee bar, leisure area, broadband network, office furniture, printing room and other basic office equipment.

"The incubator will rely on internal and external resources to attract all kinds of O2O projects, artistic creativity, Internet cross-border electricity providers, Internet Finance and other entrepreneurial projects in the future."

Jia Peng said.

Hu Jindong, chairman of Chi Hui LAN Hai Internet brand incubation base, also said that the base is committed to creating a new generation of incubator with ecological thinking and innovative thinking to explore a new way for China to develop "entrepreneurial service industry".

At the same time, he said that the hatchery will fully introduce the Internet operation capability and resource system of Korea's home town, and build a perfect Internet ecosystem. At the same time, starting from the top level design of the Internet industry development, we will set up the "business intelligence center of the South Korea's clothing and wisdom Exchange Blue Ocean", and build a unified "customer service center" from the perspective of service market and fans.

In addition, storage, pportation, photography, and Han Du media will also open up to base businesses, and try to incubate new ideas with the Internet, and try out the "Incubator + off-site incubation" mode to explore "cloud incubation" and create "blue whale", and build new thinking and new ideas of incubator think tanks.

In addition, Hu said that under the background of "Internet +" and "double creation", Zhihui blue ocean will rely on the new mode of government support and specialized operation of enterprises to create a new generation of Chinese unique incubator.

He also revealed that Zhihui blue ocean will realize the development of the incubator by creating a new "pioneering service industry".

In response, Kang Guangmin, deputy inspector of the Ji'nan Municipal Bureau of Commerce, said that as a new "entrepreneurial service industry" base, Zhihui blue ocean has formed a public innovation, crowdsourcing, crowdsourcing, and crowdfunding platform, and has constructed a new entrepreneurial and innovative mechanism for SMEs, universities, research institutions and customers.

We will build a number of "double creation" demonstration bases, cultivate entrepreneurial services, develop angel, venture, industry and other investments. This will not only lead to the development of Ji'nan's "double creation" industry, but also boost Ji'nan to become the "Internet brand city".