Alibaba'S Rural Taobao Creates Billion Yuan For Businesses, Rural Markets, And Reshuffle Industry

P & G, Nestle, Unilever, Pepsi, Coca-Cola, billion, Walch...

TOP50 brands, which cover almost all the fast moving products, are rare in July 13th.

A high-level seminar on rural Taobao's "new market for fast moving products".

The emergence of the "Oscar" lineup, the fastest growing industry, is undoubtedly aimed at building hundreds of billions of businesses in rural Taobao, and the 100 billion rural consumption market behind them.

At the meeting, Taobao announced plans to build 10 billion yuan businesses.

Rural Taobao has already prepared a business model to effectively reduce the cost of rural channels for brands, which will soon be launched in the second half of this year.

According to the conservative calculation of the previous pilot projects, only one logistics cost can be reduced by 20%.

The participants of the conference are all

Cooperative businesses.

In cooperation, the rural Taobao will export multi-dimensional resources and capabilities to brand dealers, help brands to sink to the rural market, and provide quality products and services to rural consumers.

The consumption capacity of China's 800 million population and the rural market will also help brands achieve new growth points.

The rural 100 billion blue ocean market is looking for new growth points for brands, and it is also expected to usher in a major industry reshuffle.

3-5 years later, a large number of brands will become the emerging force of China's rural areas, which will lead to the brand sorting of the whole industry.

"The position of brand traders in the rural market this year may be the position of the next few years," said Zhu Haowen, general manager of the operation of the rural Taobao industry.

Because the brand loyalty of the rural market is higher than that of the city market which is familiar to the major brands. Once the brand stickiness is formed, it is not easy to change.

In order to lay a good market for the blue ocean market, many brands regard the cooperation with rural Taobao as a "CEO project".

Because only CEO can affect the advantageous resources of enterprises, such as marketing, sales, R & D, e-commerce, and so on, and form a resultant force.

Zhang Zijien, director of Walch's electricity supplier operation, said: "developing rural electricity providers is a very clear goal from top to bottom. We are looking forward to developing a new market rather than just a channel.

We have developed a variety of products suitable for use in rural areas such as soap, and marketing methods to cater to the villagers' preferences as much as possible.

With half a year's cooperation with Taobao in rural areas, the coverage rate of Walch products in village spots is as high as 90%, and the rate of repeat purchase is about 40%, much higher than that of the same industry.

The major brands in the market are mostly in the first and second tier cities.

Multi channel mode, which makes the ability of the brand to gradually penetrate down gradually, it is hard to see such products in the countryside, let alone brand influence.

Rural Taobao has spread all over the country's 29 provincial village service stations, and the brand has seen hope.

Dai Haiyan, an e-commerce manager, said that the reason why Taobao was valued in rural areas was because of its strong brand precipitation capability.

The input output ratio of 10:1 has risen to 1:2 from the beginning of the year, and gradually becomes more reasonable.

With brand influence, winning the rural market is a matter of time.

Industry analysts believe that since the beginning of 2011, almost all categories of fast food products show downward trend.

So, to seize the rural market is

It is a quick way to reverse the situation, and rural Taobao to sink to the village point of e-commerce platform is a shortcut.

Once the production plan is pushed forward through market demand, the competition pattern of the industry will be redefined.