The Next Retail War Will Take Place In The Mother And Baby Market In India.

The next retail war in India will be in the mother and infant.

It is expected that the maternal and child market in India will grow by 17%-18%, with a market scale of US $20 billion.

Retailers, both online and offline, are very interested in this big cake. The main retailers in the market include

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Group Arvind Lifestyle Brands and baby products shop Babyoye.

The main driving factors of maternal and child market in India are the increase of disposable income, the increase in the number of pregnant women and the wide range of products and services that can be obtained. The most important factor is the parents' spoiling of their children, and baby diapers, baby sling, footwear and jewelry are the best selling products in mother and infant products.

Amazon has increased the SKU of its baby products (0-2 years old) to 160 thousand, including diapers, baby carriages and toys, which cost 100 rupees of baby shampoo to 50 thousand rupees.

Over the past year, the international brand baby products launched by Amazon, though high in price, still sell well. These brands include Maclaren, Ergobaby, BabyBjorn and Clevamama.

Mayank Shivam, director of Amazon fashion category, said: "this month we launched shop Baby Shoe Store, among which short boots, flat shoes and sneakers are the best selling products, and 25% of Amazon's children's shoes are sold from Baby Shoe Store.

Sales of infant clothing increased by 250% over the same period last year.

Saurabh Srivastava, head of fast moving consumer goods at India's Amazon station, said sales of infant goods increased by 300% over the past year. "Baby products are among the top five best sellers in the world, and this category has the highest consumer loyalty," he said.

Naiyya Saggi, founder and chief executive officer of BabyChakra, a India childcare service platform, pointed out that 70% of India families are nuclear families. He said: "young parents come to our website for help, looking for pediatricians, maternity hospitals, baby garments, accessories and experts' suggestions."

BabyChakra covers 15 thousand types of baby services, including health care, education and entertainment, helping 30 million parents in Bangalore, Mumbai and Delhi make important decisions.

Last August, Arvind Lifestyle Brands, the largest textile group in India, introduced the The Children 's Place (TCP) of the American children's clothing brand to a store in the India market.

The group's chief executive, J Suresh, said the TCP store will expand to 40-50 in the next five years, or 500 thousand rupees.

Arvind already has 7 TCP stores and will open 8 stores in Indore this week, and plans to expand to Ludhiana and Ahmedabad.

Mahindra Retail group has 141 Babyoye retail outlets in 58 cities in India, and its same store sales increased 23% over the same period last year.

Prakash Wakankar, chief executive of the company, said that the main drivers of sales growth were prenatal, in and post natal products.

India maternal and child electronic business Firstcry.com on the baby products SKU reached 135 thousand, the platform has 1500 domestic and international brands, the average sales price of the electronic business platform has increased from 900 rupees 3 years ago to 1200 rupees today, sales scale increased 100% over the same period.

The platform says its customers are mainly young mothers who spend 24 thousand rupees a year on baby products.