How Does Entity Stores Bring Happiness To Consumers?

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With the coming of the era, everyone will wait for express delivery as a kind of happiness. When the real business needs to consider the problem is: entity.

How to bring happiness to consumers?

In the face of the positive impact and low price challenge of the traditional department stores and shopping malls, the first thing to consider is how to deal with them and how to change them.

How to foster strengths and circumvent weaknesses and give customers a sense of well-being, thus making them more competitive with the electricity suppliers? The impact of the electricity supplier will force the pformation of the entity retail, which is actually an opportunity for physical retailing.

Why do I say this? Because the electricity supplier itself has limitations - the lack of entity experience and interaction, and the entity store can give a perfect presentation in this respect. It is what customers can directly experience and touch, and this is exactly what customers need. A series of touch communication is a basic method for customers to judge the quality of commodities. Only when "seeing is believing" can consumers feel relieved to buy. This is the advantage of physical stores. In fact, the happiness of receiving express is due to customers' expectation of unknown things. If a physical store wants to bring online customers into line, it should start with commodities and experience to satisfy customers' curiosity and novelty.

Let customer experience determine the location of goods.

Retail has been shouting customer experience, but has it really done? Do you really know what a good experience is?

Take Disney as an example, Disney's success is not only to show people an ideal dream world, but also to let the consumers in it feel the joy and happiness from the heart.

Where does happiness come from?

Walter Disney said, "peace of mind is the most emotional factor for people to feel happy."

Therefore, Disney created a comfortable atmosphere of amusement.

Disney's store, where the largest volume of traffic is at the entrance, does not display the best seller. Deciding the location of the product is not how much it brings, but how much shopping and enjoyment it can bring to the customers.

In view of the real business, explosions and star products must be placed in the first place. The decision to display goods is sales, not the experience of customers. These small differences reflect the pursuit and demand of an industry.

When we put the sales in the most important order, the salesperson is selling more products to achieve the target performance to promote the products, but this product is not necessarily suitable for customers, but it will just backfire.

In fact, if we want to retain customers, we need to make our customers feel at ease, so that customers can enjoy happiness when they are playing. How can a place that can lead to happiness not let customers linger?

Therefore, for the real business, facing challenges and opportunities, we should win customers' hearts with service and experience.

With more than 20 years of painstaking experience, new world department store has been carrying out the spirit of "craftsman" advocated by its group. This spirit of excellence is most incisive in customer service. "Happiness" is centered on consumers in the new world department store. The happiness theory of new world department stores is based on the needs of all customers, seeks new development in adversity, and explores and moves forward in experiential marketing and precise marketing of members.

Whether it is a member or an ordinary consumer, the happiness of a customer is the reward paid by every new hundred people.

In particular, we pay more attention to the honor and quality of members' service, and aim at different festivals and festivals to promote the unique experience of happy zero distance, so that each member can feel the same one-stop consumption experience.

It is reported that since the establishment of the new world department store, it has accumulated about 4000000 of its membership, covering 41 branches in 21 cities, including 21-30, 35%, 31-40 and 33%. 21-40 years old account for 68%. In terms of development trend, the number of young customers is rising.

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Do good service to enhance customer loyalty

At present, the arrival of Zhongqing in 2016, the New World Department provides members with unique and differentiated annual benefits. Special planning gives out happiness answers: for members, make annual coupons to repay loyal members.

For the 100 thousand loyal members, the new world department store will give VIP guests a million yuan marketing expenses.

The acquisition method is very simple. In the past year, a member who contributes 10 thousand yuan or more will receive mysterious and special invitation. By returning the card with the invitation card, you can exchange 600 yuan for 600 yuan "annual happiness coupons". The happiness coupons are equivalent to cash, and customers can enjoy the exclusive discount of 50 yuan in the 12 months of July 1, 2016 -2017 June 30th.

If we want to make our customers happy and happy, we can not be rigid in form of enthusiasm, but to satisfy the growing demand experience of consumers. Just like Disney always reminds employees "what is your mission", we can fight against the electricity providers, so that consumers can find happiness in the physical store.