CK Has Broad Prospects And Annual Sales Volume Is Expected To Exceed $10 Billion.

Last year, the sales revenue of Calvin Klein was about 2 billion 900 million US dollars. For the target of US $10 billion, Emanuel Chirico did not disclose the specific timetable, but for the current generally depressed fashion retail environment, Calvin Klein has strong momentum and outstanding performance.

In the first quarter, total sales rose 13% to 739 million dollars, wholesale business surged 20%, sales in North America rose 14% to 386 million dollars, and sales in Europe also increased by double digits.

Emanuel Chirico revealed that the order of Calvin Klein in 2016 is expected to grow at a high level, and it is expected that the second quarter will continue to maintain a high growth rate of two figures and 13%, with strong brand development momentum.

Emanuel Chirico emphasized that

The brand's sales growth in Asia and Europe is pleasantly surprised, so the Group believes that the brand has the potential of sustained growth.

According to the earnings data released by the group on Thursday, the group's total sales in the first quarter amounted to 8 billion US dollars. Emanuel Chirico revealed that because the Calvin Klein brand has not yet launched a series of women sports outside the United States, the male sports series also has potential in the international market, so the market growth of Calvin Klein is very broad.

Through the promotion of stores like Urban Outfitters, Calvin Klein

Business is developing rapidly.

As for Calvin Klein's underwear business, the group emphasizes in the underwear industry.

The underwear business ranked fifth in the department store channel.

The underwear business ranked second.

Emanuel Chirico pointed out that during the brand expansion period, the brand underwear business will maintain an increase in the number of middle and high units.

The latest quarter of the advertising blockbuster caused a lot of controversy. This controversial piece was shot by the photographer Harley Weir, Danish actress Klara Kristin, and hard shots shot from the skirt of Klara Kristin. There was a consumer comment that Calvin Klein was not selling products but selling erotic content.

In this regard, Emanuel Chirico admits that Calvin Klein will uphold the brand style, and the future advertising will be more controversial.

Cheryl Abel-Hodges, President of PVH underwear business division, said Urban Outfitters store gave

The product provides the best display space, which is of great significance to Calvin Klein brand, because Urban Outfitters store hardly promotes any designer brand.

Last month,

It is announced that in order to cater for the group's global strategic plan, the group will unify all branches of Calvin Klein brand, and the design of the brand will be completed by a design team.

This plan allows

Francisco Costa, the creative director of women's wear, and Italo Zucchelli, the creative director of men's wear, left the company.

Some people in the industry have commented that Calvin Klein's merger of brand branches is a smart decision.

Constantly changing the creative director, but no brand has made innovations, and this time.

A new move will be made to merge the branch line with a creative director. It is of great significance for reform and is likely to be successful. There has been rumors that Dior Raf Simons will join Calvin Klein in August.

According to the group's latest quarter's performance, Christian Buss, a Credit Suisse analyst, said the strong sales performance of the group confirmed the view of Credit Suisse. Calvin Klein is showing a good momentum of development, and it is expected that the sales and profits of the brand will continue to rise in the future.

In addition, its Tommy Hilfiger benefited from the acquisition of TH Asia by the brand and promoted the international business of the brand. Sales rose by 11% to 458 million dollars. The group has recovered 55% of the remaining Tommy Hilfiger in China and further strengthened its brand position in China.

The PVH group also raised its expected performance target for the year. It is estimated that earnings per share will be between $6.45 and $6.55 this year. Capital IQ expects earnings per share to be US $6.41 this year, excluding the impact of exchange rate. The group's expected profit will grow 13% to 15% this year.

Emanuel Chirico pointed out: "PVH is not looking for gradual development. The group is based on core product positioning, and the core product is determined by whether it can promote sales. As long as the retail environment improves slightly, group retail will have a great opportunity to grow substantially."

After the announcement,

The closing price of us time yesterday rose 4.34% to $93.7 per share, with a market capitalization of about $7 billion 751 million, and the group's share price has risen more than 26% since this year.