"Three Products" Strategic Plan Of Action In Textile And Garment Industry

Li Keqiang, premier of the State Council, chaired the executive meeting of the State Council on May 11th, deploying to promote the increasing variety, quality and brand of the consumer goods industry, and better meet the needs of mass consumption upgrading.

The meeting put forward that governments at all levels should make efforts to improve their policies and give full play to them

The role of the mechanism is to promote diversified products, quality and innovation in the consumer goods industry around the diverse needs of consumers.

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First, we should improve market access, abolish unnecessary examination and approval, catalogue and unreasonable charges, strictly enforce safety, environmental protection, energy consumption and other conditions, and support enterprises in making great efforts in creative design, improving technology content and performance, so as to promote the innovation and effective supply of consumer goods.

Two is to cultivate and carry forward the craftsman spirit of excellence, and guide enterprises to establish a business philosophy of "quality first, reputation first", based on the promotion of mass consumer goods production.

"To promote" made in China "to accelerate" quality manufacturing "and win the big market.

The three is to create a fair competition business environment, promote the domestic consumer goods and international standard benchmarking, guide enterprises to strengthen the whole process quality management from raw material procurement to production and sales, carry out product certification and third party quality inspection and inspection, and strictly implement the recall system for defective products.

Promote the upgrading of China's time-honored brand, and support enterprises to cultivate new brands.

Four, we should strengthen supervision, comprehensively push the "double random and one open" supervision mode, set up a blacklist of enterprises, punitive huge compensation system, improve intellectual property protection measures, crack down on counterfeiting and shoddy, and prevent bad money from banishing good money.

With the continuous improvement of quality, we continuously enhance the quality trust and brand recognition of domestic consumer goods.

Xiaobian analysis

For this meeting, Xiao Bian has three points to understand:

First, this conference aims at promoting the "quality revolution" for the first time in view of the outstanding shortcomings and development needs of China's consumer goods industry.

This releases a policy signal, and in the process of market oriented economic development, the government attaches great importance to high quality products, and the macro-control means are ready to come out.

Second, with the improvement of residents' income level, low-end industrial products many years ago could no longer satisfy their needs.

The objective of consumption upgrading is to upgrade the supply of more high-quality products and services.

Therefore, through the structural reform of supply side, the elimination of low end backward production capacity, the cultivation of new supply and new energy consumption and the upgrading of consumption end are the only way for economic pformation.

Third, how to solve the problem of "quality revolution"? Perhaps the spirit of craftsman is the best answer.

The essence of craftsman spirit lies in establishing a customer centered development concept by establishing the management concept of "quality first and reputation first", and constantly improving the quality of consumer goods and customer satisfaction, thus promoting the pformation and upgrading of the consumer goods industry.

Industry viewpoint

As early as the end of January this year, the reporter has learned that the current "textile and garment industry three products" strategic plan of action has been published, and is soliciting suggestions from all sides, which is expected to be released in the near future.

For this reason, the reporter also interviewed Feng Fei, Vice Minister of the Ministry of industry and Commerce and vice president and Secretary General of the China Textile Industry Federation, Gao Yong.

For textile enterprises, more attention should be paid to the "abnormal" factors behind the phenomenon of "consumption outflow".

Gao Yong said that since consumer goods such as shoes, clothing, bags and other consumer goods are the dominant areas of China's manufacturing industry, why can't we keep the hearts of domestic consumers? People prefer to drift across the sea to buy them. Apart from the high paction costs such as the tax system and circulation system, the gap between China's light industrial products in terms of variety, quality and brand is the only thing that enterprises should see clearly.

"The consumer goods industry, such as light textile industry, must start the strategy of" three products "to increase variety, quality and brand, speed up the reform of supply side, improve the supply structure, make efforts to expand the consumption of high-end products, and promote the return of overseas consumption.

When it comes to guiding the overseas consumption reflux problem, Feng Fei said so.

A phenomenon that needs to be pointed out is that in 2014, the amount of overseas purchases of about 500000000000 Yuan had been purchased from overseas in the past.

This shows that consumers are increasingly concerned about their needs.

In the field of consumer goods, there is both supply and demand, and supply creates demand.

At present, the state proposes and implements the strategy of "three products" to increase variety, quality and brand. Increasing varieties is better suited to the needs of consumers and increasing diversified consumption varieties. Quality improvement is an important index to enhance product quality and reliability; creating brand is to enhance brand influence and raise brand awareness in the minds of consumers.

Of course, the core of realizing the strategy of "three products" is technological innovation.

Feng Fei said that a comprehensive innovation should focus on fundamental and revolutionary innovations. At the same time, we should pay attention to micro innovation. Through minor innovations and designs, great changes will take place in the quality and varieties of products, so as to stimulate consumers' desire to buy and supply and create demand.

In fact, a large number of product innovations in foreign markets are the result of micro innovation. Of course, major breakthrough technological innovations in consumer goods still make people look forward to it.

To create new competitive advantages, we should increase supply through intelligent manufacturing and speed up technological pformation in production.

In the consumer goods industry, the potential of intelligent manufacturing is very large, because the consumer goods industry is now facing diversified and personalized market demand. Intelligent manufacturing just provides a diversified and personalized production mode. It should support the consumer goods industry to carry out intelligent manufacturing as the main part of the pformation and upgrading of technology.

Such as Haier's intelligent factory, Qingdao red collar's large-scale clothing customization, etc.

In addition, we should also pay attention to business mode innovation.

Industrial Development and innovation mainly include technological innovation and business mode innovation. Only with technological innovation and without business mode innovation, it is difficult to pform technological achievements into competitive advantages of products in the market.

The current "Internet +" provides many effective technical means for business mode innovation.

In business mode innovation, Chinese enterprises have very strong advantages.

The comparative advantage of China's light textile industry is weakening.

"The textile industry must create new competitive advantages."

Feng Fei believes that in the field of consumer goods, supply should not only satisfy demand, but also create demand.